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Feb 12, 2011

Schwantz Stars In New PSA For The Ride For Kids Program

Motorcycle racing champion Kevin Schwantz and recording superstar Lyle Lovett have teamed up to help children with brain tumors by filming a new public service announcement for the Ride for Kids® program. "A big Ride for Kids thank-you goes out to Kevin Schwantz and Lyle Lovett," said Kyle Clack, national director of the Pediatric Brain Tumor Foundation® Ride for Kids. "To have two such well-known motorcyclists, each a 'world champion' in their profession, get together to make a real difference in children's lives is truly a championship event!" An avid motorcyclist who has supported Ride for Kids® since it came to Houston 20 years ago, Lovett has recorded several PSAs for the foundation. Schwantz is also a major fan. Last year while managing American Honda's Moto2 effort to benefit the PBTF, he took time to lead the Ride for Kids® Lap of Champions at Indianapolis Motor Speedway. The spot was filmed last month at Northwest Honda in Houston, with help from Love Advertising and Understand, Inc. It also stars a young brain tumor survivor named Garrett. Each day, 10 more children like him are diagnosed with a brain tumor, the deadliest form of childhood cancer. Motorcyclists like Lovett and Schwantz are helping the Pediatric Brain Tumor Foundation® change these children's lives for the better. We invite you to join them in riding for a reason. Ride for Kids® events take place in 40 cities this year, starting April 3 in Deerfield Beach, Fla. About the PBTF Ride for Kids® Ride for Kids® supports the Pediatric Brain Tumor Foundation® (PBTF) by funding medical research and family support programs. We thank our presenting sponsor, Honda Riders Club of America, and our national insurance sponsor, GEICO. Learn more at www.rideforkids.org or call 800-253-6530.