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Dec 1, 2010

Public Relations/Marketing Firm Adds To Staff

DRIVEN PUBLIC RELATIONS HIRES AUTOMOTIVE AND MOTORCYCLE INDUSTRY VETERAN - JOHN BAUTISTA AS DIRECTOR OF BUSINESS DEVELOPMENT

LOS ANGELES (December 1, 2010) DRIVEN Public Relations, an international public relations and creative marketing agency, has hired John "Jono" Bautista to serve as Director of New Business Development. Bautista has an extensive array of expertise in the automotive, motorcycle, motorsports, marine, automotive aftermarket and environmental-technology industries. He brings with him 25 years of business development and engineering experience.

"Adding Jono to our team was a strategic decision. DRIVEN is in a unique position to expand and we want to select progressive and innovative businesses to grow with. Jono's seasoned experience in business development makes him an ideal fit," said Mike Caudill, President of DRIVEN Public Relations.

Bautista has a diverse background in automotive and motorcycle design, development and production. Throughout his career, he has led an established record of delivering high-impact results in global sales, product management, innovative vehicle design, and brand management. His independently owned Nor-Cal Service Company was awarded "Top 20 Fastest Growing Privately Held Businesses in Silicon Valley" three separate times. He has built, raced and served on the technical crews for SCCA, IMSA and NHRA cars, IHBA boats and SCORE trucks. With his own company Cycle Designs by Jono, Bautista built and internationally distributed custom-built motorcycles and components. He has a passion for environmental causes, working to lower vehicle emissions and streamline electric vehicle technology with STWA, Inc., and most recently as the Director of Mechanical Engineering at Zero Motorcycles, a zero-emission electric motorcycle company.

"I have seen the results DRIVEN delivers for its client base through effective, innovative use of media and it's what makes their business so attractive to potential new clients. I am looking forward to helping DRIVEN expand and grow as a company in the new year," said Bautista.

About DRIVEN Public Relations:
Based in Temecula, California, DRIVEN Public Relations is a specialized public relations firm that delivers high-impact and targeted public relations and event management in the automotive, motorcycle, watercraft, and alternative energy industries. DRIVEN's core competencies include: brand building, media relations, strategic counsel, executive visibility, event management, press material development, advertising, media planning, trade show support and product launches.

For media information, please contact Lauren Williams, DRIVEN Public Relations or 951-719-1040 or lauren@drivenpublicrelations.com.