May 27, 2004
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From a press release:<BR><BR>After returning from the Pikes Peak AMA round, Safety First Racing owner, Kevin Hanson, was on hand at Touch-A-Truck-Day in Champaign, Illinois. The event was geared towards elementary kids where they had the opportunity to see up-close various large vehicles such as fire engines, police cars, SWAT vehicles, tow trucks and other equipment. <BR><BR>Regarding the event Hanson related, "Naturally, upon seeing my new race hauler, Suzuki racebike and Suomy helmets kids instantly gravitated towards my display with their parents. It was absolutely amazing how these kids went nuts when I let them sit on my GSXR1000 Superbike and let their parents take pictures of them."<BR><BR>The event lasted for two hours and Hanson stated, "I stayed late because I had a line of parents/kids 30 people deep the entire time and wanted to make sure everyone got a chance to sit on my racebike and try on the Suomy helmets." <BR><BR>Over 300 children came through the Safety First display and were treated to a Safety First Racing action poster. <BR><BR>On a further note, Hanson spoke candidly about the lack of attendance growth at road racing events. "Motorcycle sales are up, however attendance at road racing events remains stagnant. When I go into schools and speak to kids, most of them don't have a clue what road racing is about. It seems like we naturally expect people to just start watching road racing on TV or show up at racing events. I'm committed to taking an aggessive, proactive approach to do my part on promoting the sport. That's why I have built a great program that provides the inroads to promoting motorcycling through being a police officer, racer, and promoting safety. I have the ability to get into schools, malls and other venues that are tough for the average company to reach. For instance, I did a Safety First display with my Suzuki Superbike at a mall last year during Christmas that reached 250,000 people in two weeks. That's half of AMA road racing attendance for an entire year. Now, I've got several upcoming dates scheduled with the mall and large name chain stores contacting me to come in to do displays with my motorcycle and safety program. I think it's important to continually, actively pursue and reach out to potentially new audiences to make the sport grow."<BR><BR>