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May 23, 2001

OMS To Represent AMA Sports And ATVA In Sponsor Search

A press release issued by the AMA announced that OMS Limited will represent AMA Sports, the associations amateur racing department, and the ATVA, the association's ATV racing department, in a search for sponsorship.<BR><BR>The complete text of the release follows:<BR><BR>"The American Motorcyclist Association (AMA) and OMS Limited are pleased to announce the selection of OMS as the exclusive sponsorship acquisition agent for AMA Sports and the All-Terrain Vehicle Association (ATVA), programs supported by the American Motorcyclist Association (AMA).<BR><BR>"AMA Sports and the ATVA, through over a dozen national amateur and pro-am championship programs and several thousand local events, provide recreational opportunities to well over 100,000 motorcycle and ATV enthusiasts each year.<BR><BR>"'With the help of OMS and its experienced staff of marketing professionals, we look forward to helping our future sponsors achieve their marketing goals,' commented AMA President Robert Rasor.<BR><BR>"The AMA was founded in 1924 and serves 270,000 individual members and more than 1,100 chartered motorcycle clubs and event organizers. It is the sole American affiliate to the Geneva-based Federation Internationale de Motocyclisme, the world governing body for motorcycle sport.<BR><BR>"Already the world's largest sanctioning body of events for both motorcycles and four-wheeled ATVs, the AMA is in the process of launching the new All-Terrain Vehicle Association to better focus its package of benefits and services for ATV users.<BR><BR>"'No. 1 plates from AMA Sports and ATVA represent the top of the mountain for amateur and pro-am riders, and our wide array of programs represent a<BR>largely untapped market for sponsors,' said AMA Vice President of Events and Entertainment Bill Amick. "OMS Limited brings a great deal of talent and experience to our marketing effort, and we're excited about the value we can provide to sponsors in an uncluttered, family-oriented environment.'<BR><BR>"OMS Ltd. was formed in 1997 by agency President Scott Summers and Managing Director Fred Bramblett, who have assembled an international team of marketing professionals that represent clients and customers such as American Honda Motor Company, Universal Studios, Dr. Marten's, Amsoil, Ducati Corse and Racer Productions.<BR><BR>"'It is a pleasure to be associated with the AMA Sports and ATVA programs,' said agency director Fred Bramblett from his Kentucky office. 'We are excited by the potential this partnership brings to our company, to the AMA, the ATVA and to the sports of motorcycle and ATV racing.'"
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