Feb 25, 2001
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Cooperation between SFX Motor Sports Group and the Grand American Road Racing Association already involves contingency programs and may expand to include an event or events featuring classes for both motorcycles and cars, according to sources close to the Grand American sports car racing series.<BR><BR>A likely candidate for a combined motorcycle and car event would be the June 28-July 1 Formula USA weekend at Virginia International Raceway near Danville, Virginia. To work for both motorcycles and cars, a track must have enough run-off room to not require the use of haybales in close proximity to the racing surface, car racing sources say.<BR><BR>One piece of cooperative business being done by Grand American and SFX involves Patrick Murphy, who closed his California PR and contingency marketing company and went to work in Florida for Grand American, which is run by long-time Murphy associate Roger Edmondson. Murphy is now handling contingency programs for SFX Motor Sports again.<BR><BR>According to a press release issued by Murphy, "through a mutual agreement between Grand-Am and the SFX Motor Sports Group, I will continue to administer contingency award programs for the SFX (formerly PACE) National Road Racing Series, CCS racing, National Dirt Track Series and National Arenacross."<BR><BR>Ties between Edmondson and SFX are relatively strong, SFX having purchased NASB and CCS--both founded by Edmondson--before the start of the 2000 racing season.<BR><BR>Edmondson and Murphy could not be reached for comment prior to post time, and SFX staffers declined to comment on the record.<BR><BR>Murphy can be reached during normal business hours at (904)681-4054 or via e-mail at email@example.com