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Mar 8, 2014

Mojotown Partners With Brand Engine On New Project

Michael Aron of Mojotown announces today that he has engaged Brand Engine, a brand innovation and design agency, to help launch his latest product.

“Big things are once again happening at Mojotown! Stay-tuned and keep your eye out for my new project – it’s been cooking in my mind since 2002 while I was racing with the AFM, but recently the opportunity presented itself to bring my idea to life” says Michael Aron, the founder of Mojotown Multi Media and the Mojotown Motorcycle Gear Shop. Since 1999, Michael has led Mojotown through many layers of the motorcycle industry from marketing and promotion of professional race teams and riders, to selling high-end equipment and accessories at his retail shop (located in San Rafael, CA) which he opened in 2009. “This is the year to bring this new baby (yet to be announced!) to market – the relationships I’ve built over the years are all in alignment and the time is perfect.”

While toiling away at his retail store, Michael has been fortunate to meet some interesting people when they’ve wandered in to purchase motorcycle gear or just engage in some bench-racing stories. One of the most fortuitous encounters was with Will Burke, the founder and Chief Creative Officer of Brand Engine.

Will’s passion lies in finding the heart of a brand and bringing it to life through design and strategic marketing. When he’s not spreading the gospel on the value of branding, you can find him motoring on his vintage Ducati café racer on Highway 1. “Brand Engine is a brand design consultancy that enjoys working with creative people bringing healthy products to the market. When Michael asked me if I’d like to help launch his new product, I said “Yes!” immediately.”

“Will and I share the love of Ducati motorcycles and an eye for detail,” says Michael. “I realized that Will is not only a great resource - given his success at bringing new brands to market - but he’s a kindred spirit. I’m excited to be working with him and his team of designers and strategists.”

Watch for more information as Michael prepares to unveil his new brain-child at upcoming MotoGP, AMA & AFM events in partnership with select riders and players in the motorcycling community.

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