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Nov 4, 2004

Kids Welcome At Motorcycle Shows

From a press release issued by Advanstar:

Largest National Motorcycle Series Adds
New Kids-Friendly Feature Dubbed "Entire Universe Of Vehicles, Gear And Fun, Just For Kids!"

Santa Ana, CA - November 4, 2004 - Producers of the Cycle World International Motorcycle Shows® presented by Toyota Trucks realize that "kids are riders, too" - so they're opening up a brand new section of the 2005 shows dedicated to these enthusiasts: the Kids Cycle Center.

"The Kids Cycle Center is a brand-new area of the show designed exclusively for youth ages 6-15," says Jeff D'Entremont, Show Director for the series. "It's full of kid-friendly features - small-displacement bikes and ATVs from major manufacturers, and right-sized apparel and safety equipment. It's also a great way for parents and kids to get more information on local rides/events/clubs. The Kids Cycle Center is an entire universe of vehicles, gear and fun, just for kids."

"Over 60,000 of last year's motorcycle show attendees were under the age of 12," adds D'Entremont. "So it's important for us to offer family-friendly features that appeal to riders of all ages."

The feature will be staffed by the Motorcycle Safety Foundation (MSF) personnel. Printed material along with video's showing different types of motorcycle and ATV riding will be provided by the MSF.

Sponsors for the Kids Cycle Center include: Tucker Rocky featuring Answer Racing and MSR, Yamaha, Kawasaki, Thor, Suzuki, Honda, Troy Lee Designs and Polaris.

For more information about the new Kids Cycle Center are of the motorcycle shows, visit the official show website at:www.motorcycleshows.com.

ABOUT THE SERIES
The Cycle World International Motorcycle Shows® offer an unparalleled opportunity for bike buffs along with casual enthusiasts to experience the cutting-edge of powersports vehicles, products, and services. The show boasts long-term relationships with both its title sponsor, Cycle World (12 years), the world's foremost motorcycling magazine, and with its presenting sponsor Toyota Trucks (7 years), the world's leading manufacturer of light trucks.
2005 SERIES SCHEDULE
San Francisco, November 5-7, 2004; Dallas, November 19-21, 2004; Southern California, December 3-5, 2004; Seattle, December 10-12, 2004; Denver, December 17-19, 2004; Atlanta, January 7-9, 2005; Washington D.C., January 14-16, 2005; New York, January 21-23, 2005; Ohio, January 28-30, 2005; Minneapolis, February 4-6, 2005; Chicago, February 11-13, 2005; Detroit, February 25-27, 2005.

ABOUT THE POWERSPORTS GROUP
The Powersports Group is the largest producer worldwide for trade and consumer shows in the powersports industry, including the single largest aftermarket trade-only event: the Dealernews International Powersports Dealer Expo. In addition to Dealer Expo, our powersports shows encompass nearly every product in all segments of the industry. Our Big Twin East and West shows represent the passion of Big Twin, bringing together the manufacturers, builders, and buyers who power the marketplace. Dirt Expo is the premier event for the off-road powersports industry, which runs alongside the Maxxis U.S. Open of Supercross in Las Vegas. Targeting key motorcycle markets across the country, the Cycle World International Motorcycle Showsâ presented by Toyota Trucks draws more than 600,000 eager powersports consumers of all levels.

ABOUT ADVANSTAR COMMUNICATIONS INC.
Based in New York, NY, Advanstar Communications Inc. (www.advanstar.com) is a worldwide business information company serving specialized markets with high quality information resources and integrated marketing solutions. Advanstar has 77 business magazines, 19 directories, 7 electronic publications, 54 tradeshows and 40 conferences, numerous Web sites, and a wide range of print and electronic direct marketing, database and reference products and services. Advanstar serves targeted market sectors including the automotive, beauty, e-learning, call center, digital media, entertainment/ marketing, healthcare, fashion & apparel, pharmaceuticals, powersports, science, telecommunications and travel/ hospitality industries. The Company has roughly 1,500 employees and currently operates from multiple offices in North America, Latin America, Europe and Asia.


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