Digital Edition Subscribers: Read Roadracing World Magazine Now >
Roadracing - An Online Service of Roadracing World Magazine
Jun 22, 2001

Kawasaki's Eric Bostrom Signs Personal Sponsorship Deal With Red Bull

This just in from Eric Bostrom's new personal agent, Norm "Lawdog" Viano:<BR><BR>"RED BULL GIVES ERIC BOSTROM WINGS<BR><BR>"June 22, 2001 - Atlanta, GA. Eric Bostrom, 'the Boss', proudly announces that Red Bull North America has signed on as his personal sponsor for the remainder of the 2001 racing season. The sponsorship will see Eric sporting a new, custom-painted Red Bull helmet at all road racing events, beginning with the upcoming Laguna Seca AMA and World Superbike rounds. The sponsorship will also provide Red Bull's newest athlete with enough product to fuel his intense training, on and off the track.<BR><BR>"This looks to be the beginning of a long-term relationship and a fantastic opportunity for Eric, as Red Bull traditionally builds long-term relationships with their athletes. 'It's great to be taken in under the wings of the Red Bull family, and to become one of their athletes. I've been a big fan of theirs for several years now, and it always gets me fired up when I drink it.' The sponsorship will also provide Eric with the opportunity to cross-train with other Red Bull athletes from time to time. <BR><BR>"Due to its exceptional composition, Red Bull's energy drink provides your body with extra energy during times of increased physical strain or stress, and has been proven to increase physical endurance, improve reaction speed and concentration, increase mental alertness, improve overall feeling of well-being, stimulate metabolism and increase stamina. Launched in Austria in 1987, Red Bull has become, from its launch, the unchallenged market leader, selling one million cans in 1987 to over 300 million in 1998. Red Bull is now available in almost all of Europe and many parts of North and South America, Africa and Australia. 'I'm so proud to be involved with a company that's as aggressive as I am when I'm on the track.' <BR><BR>"And despite being on the oldest bike in the Superbike paddock. Eric has been holding 2nd place since the first round at Daytona. He also is leading the all-important Pro Honda Oils 600cc Championship on his Kawasaki. <BR><BR>"Look for Eric to be a major factor at Laguna as he's looking to take the momentum from his impressive win at Loudon into Laguna for both the AMA and World Superbike Championship rounds. And look for his new Red Bull helmet there, as he'll be the only road racer in the AMA or WSBK paddock to have it on."
Top 5 This Week