Jun 11, 2012
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American International Motorcycle Expo Hires Marketing Director
CAPISTRANO BEACH, Calif. (June 11, 2012) The core group behind the inaugural American International Motorcycle Expo (AIMExpo) continues to take shape for its October 2013 premiere, as Marketplace Events' Motorcycle Group announces the hiring of Kerry Graeber as Marketing Director for the groundbreaking event. With over two decades of experience in the two-wheeled landscape, Graeber joins the growing AIMExpo lineup of Larry Little, Mike Webster and Cinnamon Kernes.
Graeber's extensive marketing, advertising, and public relations experience in the motorcycle industry make him an outstanding addition to the AIMExpo group of industry veterans.
"Bringing Kerry and his deep industry experience to the team is the key to the development of marketing programs for AIMExpo's core constituencies and beyond," said Little, Vice President and General Manager, Motorcycle Group. "He's produced OEM dealer meetings, and showcased the promotional value of professional racing while interfacing with manufacturers, dealers, and consumers all key experiences that will match his role in the Motorcycle Group perfectly."
Graeber's enthusiasm for two wheels began at a very young age in the motorcycling hotbed of Southern California. Following his degree from Cal State Fullerton, Graeber stepped into the marketing, advertising, and public relations field immediately. His tenure within the motorcycle industry began at American Suzuki Motor Corporation, where he spent the bulk of his career developing his skill and knowledge of the marketplace. Following several years as a core management team member of AMA Pro Racing, Graeber has continued to lend his expertise to the industry in recent years and now brings 20-plus years of experience to help AIMExpo become the single-most-important event of its kind in the motorcycle marketplace.
"I'm thrilled to be part of the AIMExpo team and look forward to helping bring this revolutionary event to the motorcycle community," said Graeber. "The American International Motorcycle Expo will energize the industry by being the first event of its kind in North America to gather everyone in the market in one place at one time."
Graeber added that he welcomes the opportunity to work side-by-side with such a passionate group of enthusiasts and that the team's vast involvement with motorcycling will directly benefit the event.
Keep up to date on the continued development of AIMExpo by visiting its social media pages. "Like" the American International Motorcycle Expo on Facebook by visiting the AIMExpo page, and "Follow" on Twitter @AIMExpo.
The inaugural American International Motorcycle Expo will take place October 16-20, 2013 from Orlando's Orange County Convention Center. For more information on the event, including breaking news, event updates, and behind-the-scenes information from the AIMExpo Blog, log onto AIMExpoUSA.com.