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Feb 13, 2014

Hookit Compares Fan Interactions For Road Racing And The Sochi Winter Olympics

A comparison of fan interactions for the top three road racers and the top three olympic athletes from February 4th-13th.

The stats seen here are fan interactions from February 4th to February 13th as of 9:00 a.m. PST (Pacific Standard Time).

Hookit tracks and measures athletes’ real-time fan interactions, such as new likes, followers, mentions, retweets and shares across Facebook, Instagram and Twitter. 

Athletes are given a point for every social interaction and athletes' scores are updated every hour.

Currently, Hookit Index scores are calculated solely from athletes' actual fan engagements and not from the overall size of athletes' fan followings or impressions generated.

For more information and hourly updates, head to