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Mar 6, 2013

Hardee's Helping Pediatric Brain Tumor Foundation/Ride For Kids

Hungry for a cure? Eat at Hardee’s to help kids with brain tumors

Join Hardee’s and show your support for kids with brain tumors! Customers who make a donation for a PBTF pinup will also receive valuable discount coupons at participating stores.

Hardee’s® restaurants in four states have kicked off a fundraising drive for the Pediatric Brain Tumor Foundation Ride for Kids. For a $1 donation to the PBTF, customers at participating stores will receive a customizable pinup to display in the store, as well as coupons for Hardee’s bestsellers such as biscuits, burgers and combos.

“The charity campaign will run for five weeks beginning this week and ending on April 8,” said Pate Fee, regional marketing manager for Hardee’s Food Systems. “Last year we raised over $101,000. This year our goal is to reach $175,000.”

Hardee’s started the promotion in 2010 in Tennessee, where customers have contributed more than $220,000 to date. This year 144 stores are participating in Alabama, Georgia, Mississippi and Tennessee.

“We are grateful that Hardee’s is dedicated to helping us find a cure for one of the deadliest forms of childhood cancer,” said PBTF President and CEO Robin Boettcher. “Their support is giving hope to the 28,000 Americans living with the diagnosis of a pediatric brain tumor.”

The promotion runs for the next five weeks, and coupons are available while supplies last.

About Hardee’s
Celebrating more than 50 years in the quick-service industry, Hardee’s Food Systems is a wholly owned subsidiary of CKE Restaurants, Inc. of Carpinteria, Calif. As of the end of the third quarter of fiscal 2013, the Company, through its subsidiaries, had a total of 3,292 franchised, licensed or company-operated restaurants in 42 states and in 27 countries, including 1,349 Carl's Jr.® restaurants and 1,936 Hardee's restaurants. For more information, or to find a Hardee’s near you, go to www.hardees.com. Hardee’s social media sites include www.facebook.com/hardees, www.twitter.com/hardees and www.youtube.com/hardees.

About Ride for Kids
Ride for Kids supports the Pediatric Brain Tumor Foundation, a 501 (c)(3) nonprofit organization based in Asheville, N.C., that is the world's largest non-governmental source of funding for childhood brain tumor research. Our programs include free educational information about brain tumors, Internet conferences and college scholarships. Our Ride for Kids motorcycle charity events are presented by American Honda, and our national insurance sponsor is GEICO. The 2013 Ride for Kids season opens on April 14 in Deerfield Beach, Fla., and San Bernardino, Calif. Learn more at www.rideforkids.org or call 800-253-6530.