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Jan 8, 2002

Gearbox Drops Boots, To Concentrate On Helmets

From a press release issued by Gearbox International:<BR><BR>GBI Changing Gear<BR><BR>Gearbox International, Northern California based distributor of motorcycle helmets, apparel and accessories, announced a new market strategy today. It will devote more resources to the Suomy Helmet brand, and has terminated its relationship with the Diadora Company.<BR><BR>"Suomy Helmet sales have grown exponentially", said company president Rick Marlin "and it is time to re-evaluate our market strategy. The Suomy Helmet brand is taking off in the United States, and as the exclusive importer and distributor, we intend to devote more time and attention to Suomy.<BR><BR>"We have seen Diadora's sales in the United States increase in the last two years" continued Marlin, "and there is great potential for further growth in the motorcycle apparel field, but for the moment we must redirect our energies toward the helmet market. It is with great regret that we bid goodbye to Diadora, and wish the company the very best for the future. Meanwhile, we are preparing for strong further growth from Suomy."<BR><BR>Gearbox International will expand the range of premium Suomy street helmets offered in the US this year to include more race replicas and the new top-of-the-line Spec 1-R series of solid-color and replica helmets.<BR><BR>Suomy Helmet sponsor World Superbike Champions Troy Bayliss and Troy Corser. American Superbike hero Ben Bostrom, winner of five Superbike races in 2001, is also sponsored by the company.<BR> <BR><BR>
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