Digital Edition Subscribers: Read Roadracing World Magazine Now >   |   Win Cool Prizes: Take Our Reader Survey >
Roadracing World.com - An Online Service of Roadracing World Magazine
SHARE:
Mar 14, 2001

Formula USA Announces Radio Deal

SFX Motor Sports has issued a press release announcing that it has done a radio deal for coverage of its motorcycle racing events. The release read:<BR><BR>"SFX Motor Sports Group announced that Open Road Radio* is the official radio program of Formula USA motorcycle racing including the National Dirt Track Series, The National Road Race Series, Arenacross and more.<BR><BR>"Under the mutual sponsorship, Formula USA will provide exclusive race reports, live in-studio and phone-in interviews after race weekends,<BR>offering enthusiasts across America the ability to listen in every Sunday evening through a syndicated network of radio stations and via the web.<BR><BR>"The Chicago based famous motorcycle talk radio show, Open Road Radio*, kicked off its first nationally syndicated broadcast on November 12th,<BR>broadcasting from the Love Ride 2000, which had over 20,000 participants. <BR><BR>"A little under a year from tying for 1st place in TSL in the Chicago market at WCKG 105.9 FM and 5th place for men 18-49 by Arbitron Audience Estimates, Open Road Radio is hitting the national airwaves to travel into your home/garage with its newly acquired 29 station affiliates. (See the Website: www.chicagomotorcycleguide.com for station affiliates, pictures and more.)<BR><BR>"Open Road Radio has been on the air since 1997 at smaller stations in the Chicago area. It has been broadcast on the 50,000-watt station WCKG since last September. The show can be heard nationwide from 7-8 p.m. CST on the Talk America Radio Network, 8-9 p.m. CST on Chicago's WCKG (105.9 FM), and can be heard by visiting www.formulausa.com.<BR><BR>"Listener's favorite segments such as The Formula USA Speed Shop, S&S Cycle's 'Tech Talk,' Yamaha's 'Dealer of the Month Profile,' Biker Billy's 'Hot<BR>Tips' and Paczolt Financials' 'Consumer Awareness Corner' are regular favorites of the shows success.<BR><BR>"'Open Road Radio* has tremendous national potential and offers great content to motorcycle enthusiasts every week. Their format and our division's relationship with our parent company, Clear Channel Communications was a marriage that was bound to happen' said Dan Krolczyk, Senior Director of Marketing, Motorcycles for SFX Motor Sports Group. <BR><BR>"SFX Motor Sports Group is the producer and presenter of the American Motorcyclist Association EA SPORTS Supercross Series presented by Speed Stick, The Speed Stick National Arenacross, The IFMA Freestyle Motocross<BR>Series, The Formula USA National Road Race and National Dirt Track Series, and CCS Championship Cup Series racing. SFX, a subsidiary of Clear Channel Communications (NYSE: CCU), is the world's largest producer and marketer of<BR>live entertainment events. SFX currently owns, operates and/or exclusively books 130 live entertainment venues, including 44 amphitheaters in the U.S. Each year, more than 60 million people attend approximately 26,000 events<BR>promoted and/or produced by SFX, including: Live music events; Broadway and touring Broadway shows; family entertainment shows; and specialized sports and motor sports shows. SFX also provides strategic sports marketing sales<BR>and consulting services to professional and college teams, leagues, venues and properties.<BR><BR>"In addition, SFX owns a leading full-service talent management company, specializing in the representation of athletes and broadcasters. SFX is headquartered in New York City. More information is available at www.sfx.com.";