Digital Edition Subscribers: Read Roadracing World Magazine Now >   |   Win Cool Prizes: Take Our Reader Survey >
Roadracing - An Online Service of Roadracing World Magazine
Oct 9, 2012

Former Kawasaki PR Manager Jan Plessner Joins Powersports Recruiting Firm

Jan Plessner.
Powersports Recruiter Lonski and Associates, LLC Expands Again with "Industry Icon" Jan Plessner as Newest Team Member for West Coast Presence

INDIALANTIC, Fla. Lonski and Associates, LLC today announced the addition of former Kawasaki PR Manager Jan Plessner to the firm's distinguished team roster.

A twenty-three year powersports executive, Plessner's experience includes key marketing, public relations and communications positions with Kawasaki Motors Corp., U.S.A., Motorcycle Industry Council, Freeman/ McCue Public Relations and JVH Media Group ( and

A long-time advocate for women in motorcycling, Plessner will continue her role as Editor,

Plessner will focus her recruiting efforts to support client partners in Southern California, along the West Coast, throughout the Western United States and within select markets west of the Mississippi.

"I've known Henry since our personal watercraft days back in the 90's. During a recent conversation, I was surprised to learn that so many great positions go unfilled on a day-to-day basis," said Plessner.

"An abundance of talented individuals in the powersports industry would welcome the opportunity to advance their careers, but due to a variety of factors, upward mobility is not always possible without a move. I also know what it's like to be short-staffed, especially when you are looking to build a team of quality people. I know I can help our clients fill positions in less time, with top-shelf industry pros," explained Plessner.

During her tenure with Japanese motorcycle powerhouse Kawasaki, Plessner managed all aspects of corporate PR for the U.S. consumer market including professional racing, motorcycles, all-terrain vehicles, JET SKI watercraft, utility vehicles, RUVs and accessories/apparel. From 2009 to 2011, Kawasaki's U.S. motorcycle market share increased from fourth to first place among the Japanese OEMs.

"Over the years, I've followed Jan's career in PR, government relations, event marketing and industry relations. She is an 'industry icon' and held in high regard by fellow powersports members. Her credibility and reputation are well deserved. Her location in the heart of Southern California is a huge advantage, too," said Lonski.

"Having access to a comprehensive database of over 13,000 industry professionals is quite an advantage," said Plessner. "Many confidential candidates are available, however, not necessarily looking at industry positions on a daily or weekly basis. Experienced candidates for all powersports and motorcycle industry positions are within our scope."

"For me it's all about motorcycles, recreational vehicles and increasing the size of our consumer market. I want to do everything I can to strengthen and grow our industry," said Plessner.

Hiring managers, powersports industry professionals or anyone looking to transition into or within the industry may contact Jan at

About Lonski and Associates, LLC
Lonski and Associates has specialized services for the power sports, recreational, RV, and marine industries as a provider of recruiting, staffing and consulting solutions with operating experience in the United States, Asia, Canada and Europe. They have developed extensive resources and expertise to meet even the most demanding Human Resources challenges.

Their goal every day is finding the right personnel to support their Client Partners - regardless of their needs or location. With years of successful sales, sales management and operational experience within our industries, Lonski and Associates LLC understands that circumstances will vary, so we approach each Client situation with flexibility, affordability and adaptability.

Lonski and Associates, LLC is based in Indialantic, Fla. For more information, see

About Plessner Communications LLC
Based in Mission Viejo, Calif., Plessner Communications specializes in career coaching, team building, event management, content development, media relations, social media outreach, crisis management and growing the women's motorcycle industry. For more information on Plessner Communications, contact