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Jan 23, 2003

FIM World Endurance Series Renews Sponsorship Deal

From a press release issued by Octagon Motorsports, organizers of the FIM Endurance World Championship series:<BR><BR>FISHERMAN'S FRIEND RENEW SPONSORSHIP OF<BR>FIM ENDURANCE WORLD CHAMPIONSHIP<BR><BR>Rome, Italy: 23 January 2003; The FIM Endurance World Championship has announced that Fisherman's Friend, the international lozenge brand, has renewed its "Associate Sponsor" agreement for the forthcoming year.<BR><BR>"We are pleased that Fisherman's Friend's first involvement with motorsport has been successful and we are looking forward to achieving even greater results together in the future" said Vincenzo Lamaro, Vice-President, Octagon Motorsports.<BR><BR>Jon White, Area Business Manager, Fisherman's Friend, added; "We were happy with the exposure that association with the FIM Endurance World Championship gave to Fisherman's Friend in our first year of co-operation. I am confident that this year will beeven better"<BR><BR>The FIM Endurance World Championship benefits Fisherman's Friend will enjoy as an Associate Sponsor include name and logo presence on all Championship collateral materials, VIP Hospitality and sampling rights at all events.*<BR><BR>About FIM Endurance World Championship<BR>FIM Endurance World Championship is a unique and gruelling test of power and long distance motorcycle racing encapsulated in an outdoor festival. It is one of only three world road racing Championships sanctioned by the FIM (Federation Internationale de Motocyclisme) the sports official governing body.<BR><BR>The Championship comprises of 8 motorsport weekends in 8 different top circuits and is experiencing the third season of growth since its re-launch by Octagon Motorsports in 2001.<BR>In 2002 the events were broadcast globally to over 879m potential homes across 5 continents. Eurosport, the Official Championship broadcast partner and Europe's premier satellite sports channel, broadcast live and deferred programmes that attracted more than 10m viewers.<BR><BR>About Lofthouse of Fleetwood Ltd<BR>Lofthouse of Fleetwood Ltd, a family-owned company, first created Fisherman's Friend Original Extra Strong Lozenges in 1865 in Fleetwood, Lancashire. Today they are now available in 120 countries worldwide, and have grown to become a major international brand.<BR><BR>Fisherman's Friend Original Extra Strong lozenges are still manufactured to exactly the same formulation as in 1865. They are now available in 8 different versions including Original Extra Strong, Aniseed, Original Tooth-friendly, Mint Sugar Free, and Lemon Sugar-Free<BR><BR><BR><BR>