Aug 29, 2013
© 2014, Roadracing World Publishing, Inc.
From a press release
issued by Shorai
A 2013-model Erik Buell Racing 1190RS Carbon Edition. Photo by David Swarts, copyright Roadracing World Publishing, Inc.
SHORAI LFX™ BATTERIES AND ERIK BUELL RACING ANNOUNCE NEW BUSINESS PARTNERSHIP
-- Announcement Marks First OEM Business Contract for Shorai LFX™ Batteries --
SUNNYVALE, Calif., (Aug. 29, 2013) – Shorai Inc., a global leader in the design, development and manufacture of prismatic cell, lithium iron phosphate power sports batteries, today announced a new business partnership with Erik Buell Racing (EBR). As the first original equipment manufacturer contract for Shorai LFX™ batteries, this joint venture with Erik Buell Racing is the perfect platform to feature Shorai’s industry leading advantages over traditional lead acid batteries with 20 percent faster starting performance and 80 percent lighter carrying weight. Further details of the new partnership will be announced in the coming months, with major news expected in early October. This is the second major business announcement for Shorai LFX™ batteries in as many weeks, following last week’s announcement with Earnhardt Ganassi Racing, showcasing Shorai’s quickly growing brand recognition among leaders in the power sports and automotive racing industries.
“Erik Buell Racing is such an esteemed and respected brand within the motorcycling community, we’re honored to be working with them. While we can’t announce specific details of our working relationship quite yet, our joint business endeavor has been in the works for almost a year and we know the marketplace will be excited to experience our collaborative work,” said Kevin Riley, Co-Founder and Executive Vice President of Sales and Marketing for Shorai. “As Shorai’s expansion into bigger business projects are quickly developing, we couldn’t wait to share this news.”
“Shorai LFX™ batteries have been on EBR’s radar for quite some time, as their pioneering lithium iron cell technology caught our attention with both its significant weight savings, zero sulfation and quick start times. As a brand built upon leading edge technology, advantages such as these will allow our products to offer even more benefits the customers of EBR have come to expect,” said Erik Buell, founder of Erik Buell Racing. “We share Shorai’s excitement with our coming announcement and look forward to our customer’s enthusiastic response.”
As the top supplier of lithium starter batteries to the global power sports market, Shorai LFX™ batteries are leading the market’s conversion from legacy lead-acid technology to lighter, more efficient and higher performance lithium technology. Shorai makes nearly two dozen battery options designed to fit market needs for street, dirt, touring and cruiser motorcycles, scooters, ATVs, personal watercraft, riding lawnmowers and utility vehicles. Available at a variety of authorized resellers worldwide, Shorai LFX™ batteries can be purchased at over 2,500 dealers and also online at .
About Erik Buell Racing
Erik Buell Racing (EBR) is the very definition of the American spirit. Motorcycles designed and manufactured in East Troy, Wisc., embodying the finest in global technology.
Founded in 2010 and based in Sunnyvale, Calif., Shorai Inc. is the world’s principal producer of prismatic cell, lithium iron phosphate power sports batteries. Shorai is leading the market’s conversion from traditional lead-acid batteries to lighter, more efficient and higher performance lithium starter batteries. For more information about Shorai LFX™ batteries, product offerings, upcoming sponsored events or local Shorai dealers, please visit .