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Jan 31, 2007

Ducati North America Staffs Up To Handle Sales Growth

Cupertino, CA (January 31, 2007) Ducati North America announces today several internal promotions and new appointments that are strategically designed to support continued commercial success in North America. A total of six new positions have been created and filled.

"I am proud to announce the new members of the Ducati family and recognize those who have already been an integral part of our recent success" said Michael Lock, CEO of Ducati North America. "We will continue to build this team, with the emphasis on improving our level of service to the dealer network and building our business for the future."

Jason Chinnock, who was recently an Area Sales Manager covering the Midwest, has been promoted to the position of National Sales Manager. In this newly created role Jason will oversee all aspects of Ducati sales in the United States. Filling Jason's position will be Elliot Cho, who comes to Ducati from the HMC Supermoto Team, and who has significant experience in the motorcycle industry. Elliot will start with Ducati on February 1st, 2007.

On January 1st, 2007, the Ducati North America MRP Department name was officially changed to "Ducati Performance," which will allow for a stronger focus on the performance and accessory business. Supply Chain Manager Dimitre Dimitrov has been promoted to the role of Ducati Performance Manager, where he will be responsible for sales of both accessories and apparel to authorized Ducati dealers. Supporting Dimitre will be two brand new positions (and new hires) - Accessories Manager Jon Bekefy and Apparel Manager Georgina Colvin. Both Jon and Georgina come to Ducati with existing motorcycle industry experience.

The Business Development and Marketing departments will also benefit from some internal promotions and new hirings. Sian Goad has been promoted to the position of Advertising and Brand Manager, where she will oversee branding initiatives and all advertising work. Kristi Blanchard has been promoted to Network Development Manager, where she will have a direct impact on how the brand is received and promoted in dealer showrooms. John Paolo Canton has been hired to fill the position of Public Relations Coordinator and will be responsible for all media communications and press activities.

Founded in 1926 Ducati builds racing-inspired motorcycles characterized by unique engine features, innovative design, advanced engineering and overall technical excellence. The Company produces motorcycles in six market segments which vary in their technical and design features and intended customers: Superbike, Supersport, Monster, Sport Touring, Multistrada and the new SportClassic. The Company's motorcycles are sold in more than 60 countries worldwide, with a primary focus in the Western European, Japan and North American markets. Ducati has won thirteen of the last fifteen World Superbike Championship titles and more individual victories than the competition put together. For more information about the Company, please visit our web site at www.ducatiusa.com.