Digital Edition Subscribers: Read Roadracing World Magazine Now >   |   Win Cool Prizes: Take Our Reader Survey >
Roadracing - An Online Service of Roadracing World Magazine
Mar 19, 2001

Ducati North America Lays Off Press Relations Manager

Ducati North America Press Relations Manager Alice King was laid off Friday, March 16 after just three months in the job. "As of Friday night she's no longer with the company," said Ducati North America Advertising and Communications Manager Gary Schmidt on Monday, March 19. "It's part of some internal restructuring and internal reorganization."<BR><BR>Asked if that meant that King had been laid off, Schmidt said, "I don't know how else to put it, for all intents and purposes. It had nothing to do with her performance, it has more to do with corporate reorganization."<BR><BR>Asked if that meant that Ducati North America is undergoing financial difficulties or is worried about a recession, Schmidt said "It doesn't really have anything to do with a recession or being worried about a recession or being proactive about a recession. And this has nothing to do with Alice's performance because the fact is that she was a stellar performer, but has more to do with some decisions the company had to make and some unfortunate timing. I wish Alice could have come to us at a time when we didn't have to make those decisions. It was just the type of corporate reorganization that companies undergo from time to time."<BR><BR>Schmidt is again handling press relations for the company, a duty he held prior to former racer King being hired. Schmidt also handles advertising and product placement for Ducati.<BR>