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Jan 11, 2002

Ducati Names New Communications Manager

From a press release:<BR><BR>DUCATI NORTH AMERICA ANNOUNCES NEW COMMUNICATIONS MANAGER<BR><BR>New York – Friday, January 11, 2002 – Ducati Motor is pleased to announce the appointment of Ms. Myrianne Gaeta as the new in-house Public Relations Manager of Ducati North America, located in Pompton Plains, New Jersey. <BR><BR>Ms. Gaeta comes to Ducati with an extensive background in sector press relations, having recently spent several months at Ducati Motor Holding in Italy where, in addition to her duties as sector press liaison, she had the opportunity to spend time in the Bologna factory and museum learning about the brand first-hand from Ducati's engineers and designers. Prior to her arrival at Ducati, Ms. Gaeta handled press relations for Yamaha Motorcycles and Hill and Knowlton Global. <BR><BR>Ms. Gaeta is looking forward to working directly with sector press throughout North America. Ms. Gaeta's plans for Ducati North America include establishing a "Press Park" on both the East and West coasts to enable journalists to test ride any current model from the Ducati family of motorcycles. "The Ducati brand has a powerful impact on the U.S. market not only because of its performance and unique design, but because it epitomizes Italian style. I look forward to working with the Ducati North America team to see the brand continue to thrive and grow here," said Ms. Gaeta of her hopes for the future.<BR><BR>In 1996, the 50-year-old Bologna-based motorcycle company created Ducati North America – a wholly owned subsidiary of Ducati Motor – to build the brand and cater to the North American market. Since then, Ducati has become one of the premier brand of motorcycles worldwide and is now traded on both the NYSE and Milan Exchange (Ducati Motor Holding S.p.A./ NYSE: DMH, Milan's Telematico: DMH). <BR><BR>Ducati builds racing-inspired motorcycles - sold in more than 40 countries worldwide, with a primary focus in the Western European and North American markets – that are characterized by unique engine features, innovative design, advanced engineering and overall technical excellence. Ducati motorcycles are widely regarded as the dominant force in the arena of world championship motorcycle racing (it has one of the most highly regarded R&D divisions of any motorcycle company), having won nine of the last eleven World Superbike Championship titles and more individual victories than the competition put together.