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May 15, 2002

Ducati Announces New Website

From a press release:<BR><BR>www.ducatiusa.com<BR>The new Ducati North America website<BR><BR>The new Ducati North America website is intended to become the go-to destination for news and events for North American Ducati enthusiasts.<BR><BR>Pompton Plains, NJ, May 15: Ducati North America announces the launch of the new website at www.ducatiusa.com. Today, Internet development is a top strategic priority for Ducati. The group's approach to this medium reflects its recognition of the Internet as a cornerstone of the company's future.<BR><BR>Following from the success of the worldwide site at Ducati.com—-a destination that reaches 500,000 visitors per month-—Ducatiusa.com will offer its visitors content that pertains specifically to the North American market, supplying them with information on local Ducati news and events.<BR><BR>The site has been developed and re-designed according to the style of Ducati.com, which includes an elegant and innovative graphic layout, a series of initiatives aimed at the creation of a vast online community, and the delivery of informative and exciting content.<BR><BR>Like its worldwide counterpart, Ducatiusa.com is divided into eight main sections: Dealer Locator, News, Events, Bikes, Chat, Photogallery, Mailing List and Contact Us. The Dealer Locator section allows the user to quickly locate the closest authorized Ducati Dealer. The News section covers all the latest happenings in the North American market such as the latest sales offer, like the current 2.75% or 2 years of free maintenance, special incentives like the "The Ultimate Trackbike Offer" as well as updates on the latest AMA and World Superbike racing action.<BR><BR>The Events section will display information pertaining to national and international Ducati events such as World Ducati Week2002 (June 14 – 20, Misano Italy), including detailed information on where to stay and what to do; Ducati Island (July 12 – 14, Laguna Seca Raceway, Monterey, CA), including a full program of activities and information on the exciting new addition to the island this year: the Special Ducati Museum; and, of course, Ducati involvement in the successful Motorcycle Show recently held at Rockefeller Center in New York City.<BR><BR>Finally, the Bike section links users directly with ducati.com where they can find information on the entire line-up of Ducati motorcycles.<BR><BR>The last four sections—Chat, Photogallery, Mailing List and Contact Us—are, of course, the backbone of every online community.<BR><BR>Founded in 1926, Ducati builds racing-inspired motorcycles characterized by unique engine features, innovative design, advanced engineering and overall technical excellence. Ducati has won ten of the last twelve World Superbike Championship titles and more individual victories than the competition put together. The Company produces motorcycles in four market segments which vary in their technical and design features and intended customers: Superbike, Supersport, Monster and SportTouring. The company's motorcycles are sold in more than 40 countries worldwide, with a primary focus in the Western European and North American markets. For more information about the Company, please visit our web site at www.Ducati.com. <BR>