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Feb 3, 2012

Driven Performance Products Recycling Program To Benefit The Roadracing World Action Fund

Driven Performance Products is proud to announce the start of the Driven "360 Recycling Program". Although initially this program will be focused on local dealers and consumers, it is intended to be open to anyone and everyone who would like to participate.

The Driven 360 Recycling Program will allow retailers and consumers to turn in any used motorcycle part/parts that can be recycled with 100% of the proceeds going to the "Roadracing World Action Fund" to promote motorcycle racing safety and education. Specifically, the Roadracing World Action Fund advocates and promotes the use of soft barriers to prevent racetrack injuries.

How does it work? Anytime we receive any used parts intended for recycling, the retailer/consumer will receive a kit thanking them for their recycling effort and explaining how the money from the recycled parts will help make motorcycling safer and more exciting for everyone involved. They will also receive several stickers from Driven, one of them specifically designed with our "Driven Recycling Logo" intended only for those who have participated in our recycling program and not available anywhere else.

Once the parts reach our warehouse we will sort through the items ourselves and organize them accordingly while warehousing them between recycling periods. Many of these used parts normally find themselves in trash cans and eventually in local landfills which benefits no one. We would like to ask everyone to join us in keeping our planet clean while contributing to motorcycle safety and education.

In addition, retailers who participate will be setup as an "Authorized Driven Recycling Center" which we will promote via our website and newsletters.
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