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Nov 18, 2013

Crescent Suzuki And 2012-2013 World Superbike Program Title Sponsor FIXI Split

FIXI was title sponsor of Crescent Suzuki's World Superbike program in 2012-2013.
Crescent Suzuki thanks FIXI PLC for three-years of partnership

Crescent Suzuki announces that its World Superbike partnership with title-sponsor FIXI will draw to a conclusion at the end of this year as the Foreign Exchange company concentrates on new business development.

Crescent Suzuki first joined forces with FIXI – one of London’s leading institutional FX brokerage houses and liquidity providers – for the 2011 British Superbike Championship before FIXI extended its involvement to become title sponsor for the 2012 World Superbike season, a position that it retained in 2013.

FIXI utilised Crescent Suzuki and the World Superbike Championship to grow its brand on a global scale and alert present and potential customers to its involvement in world-class motorsport, a partnership that has worked very well in aligning the similarities between the fast moving arena of World Superbikes and that of the institutionalised financial markets. FIXI will now be looking to concentrate on new business development throughout its number of global offices.

Crescent Suzuki is grateful to FIXI for the vital support it has given the team throughout the last three-years and especially the investment in 2012 and 2013 as the title sponsor. Information regarding a new title sponsor for the English-based team’s 2014 World Superbike programme will be announced later this week.

Richard Wynn –CEO, FIXI PLC:
“As an FCA regulated Broker/Dealer, specialising in the provision of foreign exchange liquidity to Institutional investors via electronic platforms, FIXI has expanded its services globally opening regulated offices in New Jersey, Dubai and Sydney. Being part of a highly competitive industry, it was important for us to alert prospective clients to our brand. Over the past two seasons as title sponsor, the Crescent WSB team has lifted our brand and taken it to all corners of the globe and presented us with numerous business opportunities, while alerting the Foreign Exchange market to our presence. Crescent has many years’ experience in developing and propagating sponsor partnerships and its committed team has been receptive and enthusiastic to FIXI’s ongoing business development.

“FIXI’s focus and capital investment in the next two-years is to concentrate on business development, recruitment and diversification of product in our global offices, but we look forward to working again with Crescent in the near future.”

Paul Denning – Team Manager:
“FIXI first became a partner of the Crescent Suzuki British Superbike team and we were very lucky that its global objectives matched those of the team and we were able to work together in the World Superbike Championship. If FIXI hadn’t taken the decision to become title sponsor then it is without question that the Crescent Suzuki team would not be where it is today. Having FIXI onboard enabled the team to take many steps forward and put us in the competitive position that we are now, heading into 2014.

“We hope that we have contributed in helping FIXI to build its brand image and spread its message to a global audience. We wish Richard, his fellow directors and all the members of the FIXI team every success and wish them all the best as they build for the future.”