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Mar 2, 2012

Arai Backing Triumph Big Kahuna Triple Crown Of AMA Pro Superbike Events

Strong Relationship between M1 PowerSports and Arai Helmet Ensures Highly-Effective Partnership

DENVER, Colo. (March 2, 2012) - M1 PowerSports and Arai Helmet have enjoyed a successful history of cooperative marketing initiatives over the past decade and officials from both companies are excited to announce that they have reached an agreement for a multi-year sponsorship of the Triumph Big Kahuna Triple Crown, which will begin with the 2012 Triumph Big Kahuna Atlanta at Road Atlanta, scheduled for April 20 - 22, 2012.

"Arai has been a close partner of ours for many years and we're thrilled to be working with them once again," said Cameron Gray, CEO of M1 PowerSports. "They're a high-quality company with highly skilled and passionate employees. Their creative marketing ideas are going to be a huge part of what drives the success of the M1 mission to 'Get People Back to the Track.' Promoting until the point that the Big Kahuna becomes more than just an incredible AMA Pro Road Racing event is what we do best, and thanks to Arai we will be able to deliver even more entertainment value to all of our amazing and loyal customers."

Round one of the Triumph Big Kahuna Triple Crown marks the return of M1 PowerSports to full-time promotion of North American motorcycle road racing at the historic venue where they started it all, Road Atlanta. Round two of the Big Kahuna Triple Crown begins when AMA Pro Road Racing and M1 PowerSports take to Homestead-Miami Speedway for the Big Kahuna Miami on September 21 - 23, 2012 before closing out the season at NOLA Motorsports on October 5 - 7, 2012 for the Big Kahuna New Orleans.

"It's great to see the 'Big Kahuna' back in the series, and Arai is thrilled to again be a part of such an iconic event," said Brian Weston, Director of Operations for Arai Americas. "The fact that M1 PowerSports came back with a three-race Big Kahuna Triple Crown for 2012 is just icing on the cake. M1 puts on first-class events, and I expect that all three Big Kahuna events this year will live up to their well-deserved reputation, which is why Arai made every effort to return as an event sponsor."

Tickets for the Big Kahuna Atlanta begin at just $20 and entertainment offerings are being added to the schedule by the day. Get ready for Atlanta's biggest entertainment experience in years and grab your tickets now at the M1 PowerSports Big Kahuna Atlanta event page, located at ~www.m1powersports.com/big-kahuna-atlanta/~.

For tickets and information about the Big Kahuna Miami, scheduled for September 21 - 23, 2012 at Homestead-Miami Speedway in Homestead, Fla., visit ~www.m1powersports.com/big-kahuna-miami/~.

For tickets and information about the Big Kahuna New Orleans, scheduled for October 5 - 7, 2012 as the first professional motorsports event at NOLA Motorsports Park in New Orleans, La., visit ~www.m1powersports.com/big-kahuna-new-orleans/~.

About Arai: Although a worldwide company with over 50 years of helmet manufacturing experience, Arai (pronounced "ah-rye") is still a family-owned business, with a family's pride, and a dedication to quality that simply won't allow them to put their name on anything that isn't the best they can do. The Arai family insists that EVERY Arai helmet be inspected, by hand, at least three times during it construction. In the words of Michio Arai, "How can you say that one person's head is worth more than another's?" Arai helmets are virtually hand-made, one at a time, to deliver enviable quality, comfort, fit and balance. And, as to meeting the current DOT and SNELL standards, Arai's own internal standards are so high that the helmets are subjected to twice the number of drops required by Snell for a helmet to absorb and withstand potentially harmful G-force impact loads passing through the helmet and into the head. Arai believes it is not enough to simply meet the Snell standards, but to exceed them. For more information, please visit ~www.araiamericas.com/~.

About M1 PowerSports, formerly M1 Entertainment: A Denver-based company, M1 PowerSports has been working in motorsports for over 16 years. Originally spawned from Daniels Corporation under the name FAST, the fledgling company was heavily involved in television production for car and motorcycle racing. With the birth of Speedvision, FAST morphed into Race Promotion Management (RPM) and is now operating as M1 PowerSports with many of the same staff still in place. We still sell advertising for Speed, sell merchandise under the brand Moto 1 and promote our own events, keeping us busy year-round! For more information, please call 303-377-3278 or email info@m1powersports.com.

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