Copyright 2004, Roadracing World Publishing, Inc.

The May 3, 2004 issue of DM News, a direct marketing trade magazine, reported that Victory Motorcycles is aiming at established car dealers in a quest to increase the number of Victory dealerships nationwide.

Victory Motorcycles, based in Medina, Minnesota, is a division of Polaris Industries and is run by General Manager Mark Blackwell, a one-time AMA motocross star who has worked in advertising and marketing for American Suzuki and for Artco, which makes Artic Cat snowmobiles and ATVs. The company currently has about 400 Victory Motorcycle dealers.

According to the article, Victory Motorcycles spent more than $100 each to target car dealership principals with a letter, a follow-up recorded voice mail from spokeperson Kyle Petty, and a FedEx package including a T-shirt, hat and a presentation kit housed in a metal box carrying the Victory logo. Of the first 100 dealership principals contacted, 25 scheduled appointments with Victory representatives.

More information is available from www.dmnews.com