From a press release:

Aprilia USA and Moto Guzzi North America Announce Flagship Manhattan Destination Store

Designed for moto and fashion enthusiasts on the move, SoHo’s newest store is a gallery of stylish motorcycles, scooters and urban gear

Woodstock, GA – Aprilia USA and Moto Guzzi North America, Italy’s on-the-move motorcycle and scooter manufacturers, today announced the opening of an expansive new store, showroom and service center at 155 Sixth Avenue and Spring Street. Located in the heart of Manhattan’s SoHo district, among eclectic art galleries, unique accessory shops and trend-setting Italian brand stores like Prada, Aprilia Moto Guzzi New York isn’t just designed to thrill the two-wheel crowd with award-winning scooters and motorcycles, but also features unique gear, parts, accessories, service operations and an environment tailor-made for benchracing. The 7,500- square foot, tri-level store, designed to a metallic black, brushed aluminum and red color palette, is a must-see destination for anyone who loves Italian and European style and fashion, from tailored leather wear and the latest eyewear styles to carbon fiber pens and cappuccino.

The 7,500-plus square-foot store features both Italian manufacturers’ complete lines of bikes and scooters, including the new Aprilia RSV 1000 R Factory super bike, the category-defining Aprilia 500 Atlantic touring scooter, the revolutionary new Moto Guzzi MGS-01 sport bike and the new mid sized 750cc Moto Guzzi Breva. Visitors will also discover the latest in helmets, protective gear, boots, racing leathers, cargo carriers and more. Motorcyclists will also want to preview the store’s pristine, multi-lift service operations, featuring racing-red bays and flooring as well as the very latest in tools and equipment. The SoHo store opening follows Aprilia’s recent debut of an exclusive scooter boutique within Marshall Field’s flagship Chicago retail store.

“SoHo is the ideal location for our latest expansion,” said Tom McDonald, Vice President and General Manager, Aprilia World Service USA, Inc., the U.S. importer and distributor of both brands. “New York and Soho are synonymous with freedom of expression, and that’s a characteristic shared by all moto enthusiasts.” McDonald pointed out that Aprilia and Moto Guzzi offer an unparalleled number of transportation and lifestyle choices. Aprilia, for example, offers more innovative scooter models to U.S. customers than any other company, ranging in engine size from 50cc to 500cc. In addition, Aprilia offers two models featuring patented Ditech, direct injection technology which allows performance up to 114 mpg. The company also features high-performance motorcycles that dominate on the track while doubling as pieces of visual art. Moto Guzzi cruisers, standards and sport bikes have a character all their own and remain unique featuring their transverse V-twin power plant and shaft drive.

Aprilia Moto Guzzi New York is the second retail location for Howie Mansdorf, who also owns Extreme Motorsports in Freeport, NY. Mansdorf will also manage the new Soho location.

“Whether visitors are looking for a new set of wheels to get around—or out of—Manhattan, or are in the market for this season’s hottest gear and fashion accessories, we’ve created Aprilia Moto Guzzi New York to become a haven for anyone tuned into Italian style, performance and la dolce vitae.”

Current store hours are Tuesday through Thursday, 9 am to 6 pm, Friday 9 am to 8 pm and Saturday 10 am to 5 pm. Summer hours will be added for Sundays and Mondays.



About Aprilia USA

Aprilia is Europe’s second largest motorcycle and scooter manufacturer. Founded in 1968 and headquartered in Noale, Italy—just outside Venice—the company is privately owned and has eight subsidiaries in key world markets. Aprilia World Service USA, Inc. is the company’s U.S. importer and distributor. The subsidiary is headquartered in Woodstock, Georgia, just a few miles north of metro Atlanta and at the entrance to some of the best riding roads in America. Aprilia USA’s 128 U.S. dealerships offer a full line of performance motorcycles and scooters, as well as electric bicycles. For information on Aprilia’s complete model line, visit www.apriliausa.com.


About Moto Guzzi North America

Moto Guzzi, the oldest continuous European manufacturer of motorcycles in the world, was founded in 1921 in Mandello del Lario, Italy, where the motorcycles are still manufactured today. The “Eagle” brand won its first racing prize, the Targa Florio, that same year and became a long-time force in European racing. Known for its signature 90° V-twin engine, Moto Guzzi later gained enthusiasts the world over with its classic touring machines as well. In 2000, Moto Guzzi was acquired by Aprilia S.p.A. and is a member of Aprilia World Service, USA, Inc. In 2004 sixteen motorcycle models as well as a complete line of apparel and accessories are offered through Moto Guzzi North America, the sole authorized distributor for motorcycles, parts and accessories to a growing dealer network in the U.S. and Canada. For more information, consumers can visit the Moto Guzzi North America web site at www.motoguzzi-us.com or phone 678-238-0902 for more information.