From a press release:

PARTS UNLIMITED TO SPONSOR NEW TELEVISION SERIES

“INSIDE MOTORCYCLING PRESENTED BY PARTS UNLIMITED”
TO DEBUT ON SPIKE TV IN JANUARY

Parts Unlimited, the world’s largest distributor of motorcycle parts and accessories, presents the TV series “Inside Motorcycling presented by Parts Unlimited.” This fast paced and up to date TV show will take a look at motorcycling from the inside and will meet the innovators of the latest high-tech motorcycles and the components that make them unique. The program will go behind the scenes during national championship races and meet the heroes and the tireless professionals dedicated to their life long passion for motorcycling. This program is designed to satisfy the raging appetite new and veteran motorcyclists have for the hottest, most powerful and safest advances in the sport; Sport Bikes, Dual Sports, Street Bikes, Off-Road, Touring and Cruisers. “Inside Motorcycling presented by Parts Unlimited” will cover it all.

“Inside Motorcycling presented by Parts Unlimited” is based on the concept of Parts Magazine, the official publication of the Show sponsor, Parts Unlimited. Editor Don Emde, a veteran motorcyclist and former winner of the Daytona 200 and the rest of the magazine staff are directly involved in the planning and production of all program features. Emde commented, “This program is both stimulus and testimony to the strength of the motorcycle industry and the culture it supports. The program is designed to motivate and celebrate both the builders and the riders who consider the motorcycle an iconic art form”.

“Inside Motorcycling presented by Parts Unlimited” will air the first quarter of 2004, Saturdays at 10-10:30 am on Spike TV as part of that network’s Saturday Motor Sports programming. Spike TV, previously known as TNN, is the largest cable network in North America including Canada. The program is produced by the prodigious television production company WATV in association with Don Emde Productions, publisher of Parts Magazine. Schiefer Media Inc. and Bryson-Dwyer Inc. will be coordinating associate sponsorship activities.