From a press release:

TRIUMPH MOTORCYCLES (AMERICA) LTD. SETS SALES RECORD

US New Units Sales top 1,000 in July

NEWNAN, Georgia – August 4 2004 – Triumph Motorcycles (America) Ltd., announced today that new retail sales topped 1,000 units in July, marking the company’s fourth consecutive month of record breaking sales. TMA also sold more than 7,500 units for the 12 months ended July 30, which is another US sales record for the Hinckley, UK based motorcycle manufacturer.

Interest in Triumph’s new products including the Thruxton 900 and the Rocket III has generated an avalanche of positive press in both enthusiast and general interest media alike. This in turn has created renewed awareness and interest in the Triumph brand, which has brought thousands of new customers into Triumph showrooms.

“The performance of our dealers these past few months has been nothing short of amazing.” said Todd Andersen, Marketing Vice President, Triumph Motorcycles (America) Ltd. “With their help, we were able to leverage the interest created by the Rocket III into record-breaking retail sales.”

Triumph expects this sales momentum to continue into the fall. With Rocket III deliveries still ramping up, they look forward to extending their record-breaking sales pace through the end of the year.

Triumph Motorcycles (America) Ltd., is a wholly owned subsidiary of Triumph Motorcycles, Ltd, a manufacturer of Triumph motorcycles and accessories. Triumph Motorcycles (America) Ltd., is located in Newnan, GA and services the Triumph dealer organization throughout the United States, Canada and Latin America.