From a press release issued by Brainerd International Raceway:

Cellular One signs sponsorship deal with BIR

BRAINERD, Minn. ­ Brainerd International Raceway and Cellular One officials today announced a sponsorship package for the remainder of the 2003 racing season.

According to the deal, Cellular One will be the title sponsor of BIR’s annual Muscle Car Shootout, which will now be called the Cellular One Muscle Car Shootout. Scheduled for Sept. 5-7, the Shootout features some 400 classic cars that slug it out on the quarter-mile drag strip in a number of drag racing categories, such as King Street, Real Street and Outlaw. The event, which has been a BIR mainstay for 14 years, also includes a classic car show.

Cellular One also will have a significant presence at BIR, including signage and a display on the BIR grounds during public events, with the opportunity to sell services and products.

“We’re very pleased that Cellular One has agreed to a sponsorship this year,” BIR General Manager Scott Quick said. “We’re expecting this relationship to continue growing in the coming years, with Cellular One’s presence at BIR becoming increasingly more visible.”

“We’re excited to enter this relationship with the Brainerd International Raceway organization,” said Monica Hendrickson, Cellular One Regional Marketing Manager. “It is encouraging to become a corporate partner with a group that has historically taken the steps necessary to improve its product and to expand its presence as one of the Upper Midwest’s premier attractions. We are looking forward to participating in the continued growth and success of BIR and its events.”

Cellular One is a licensed trade name of Dobson Cellular Systems, an Oklahoma City-based wireless communications provider operating in 16 states. For more information on Dobson Communications Corporation (NasdaqSC: DCEL), visit the company’s website at www.dobson.net or www.celloneusa.com.

BIR is a subsidiary of Michigan-based Sports Resorts International Inc., a publicly traded company on the NASDAQ exchange (SPRI). Now in its 34th season, BIR is one of North America’s largest racetracks, featuring 800 acres of rustic camping, 159 full-service RV sites and on-site condos. BIR is about 120 miles north of the Twin Cities, and it now has a new concrete drag strip that is one of the flattest and fastest in the country. Visit www.brainerdraceway.com.