Apparently There Is A Limit, As Financial Concerns Motivate No Limit Motorsports Cutback; Pridmore, Moore Lose Rides

Apparently There Is A Limit, As Financial Concerns Motivate No Limit Motorsports Cutback; Pridmore, Moore Lose Rides

© 2004, Roadracing World Publishing, Inc.

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From a press release issued by American Suzuki Motor Corporation:

Team No Limit Suzuki To Reorganize

BREA, Calif. (May 12, 2004) – American Suzuki Motor Corporation (ASMC) today announced that No Limit Motorsports, citing unforeseen financial concerns, will reorganize Team No Limit Suzuki beginning with the next round of the AMA Chevrolet Superbike Championship at Barber Motorsports Park in Birmingham, Ala., May 14 – May 16, 2004.

No Limit previously fielded former AMA SuperStock and Formula Xtreme Champion Jason Pridmore, two-time AMA SuperStock Champion Jimmy Moore and development rider Jason Curtis in the AMA series. ASMC and No Limit Suzuki are negotiating a new agreement in which Pridmore and Moore will no longer be part of No Limit Suzuki but will retain use of the team’s motorcycles and equipment for the remainder of the season.

Beginning with the next round, Pridmore and his crew — Jeremy Daniels, John Ethel, Sam Line and Richie Alexander — will operate from under Pridmore’s Star School tent while they attempt to locate additional sponsors to finish out the season. Moore, who is rehabilitating from injuries and is not expected to race until late June, is currently without a ride.

“It’s unfortunate, but these things happen. Now the focus is on trying to salvage the season for Jason and Jimmy,” said ASMC’s Senior On-Road Specialist Morgan Broadhead.

“We aggressively went after the factory teams in the Formula Xtreme class at a cost that exceeded our expectations,” said No Limit’s Ben Curtis. “We knew we had riders capable of winning, but in our attempt to produce the level of race bike machine necessary to compete with factory race budgets, we simply found ourselves financially unable to continue without additional funding. We know we have developed machines that are competitive, but in order to finish the season properly, it will take more money than we are willing to spend.”

The team will finish the season with Curtis racing in the AMA Superstock and Superbike classes.



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