Digital Edition Subscribers: Read Roadracing World Magazine Now >   |   Win Cool Prizes: Take Our Reader Survey >
Roadracing World.com - An Online Service of Roadracing World Magazine
SHARE:
100 Percent
About 100 Percent
100% equals everything!
When you give everything, you do not save anything for later, do not relax, do not take a break to catch your breath, give everything you've got from start until finish! You leave it all on the track.

In the early 80's, at the SX and Nationals, this noticeable 100% logo started to appear out of nowhere on factory bikes, riders' jerseys and chest protectors.
Not just any rider.... we're talking Bob Hannah, Ricky Johnson, Johnny O'Mara, David Bailey, Jeff Ward...the cream of the crop.

It is very rare that a logo or saying comes along so strong that Hall of Fame athletes choose to run it without any agents or contracts or business discussed.

Some ran this logo their whole career.
David Bailey still ran it when he competed in the IronMan triathlon. Ricky Johnson today wins Off-road truck championships the only way he knows, by giving it all. Johnny O', Bob Hannah and others to this day still position that logo all over their life just to make sure it intercepts them on a daily basis and reminds them of the original tag line, “How much effort do you give?”.

Whether it’s a championship on the line, 40 more miles of cycling through the lava fields before the marathon starts or everyday life, if you aren’t giving it 100% you will regret it.
Shop 100 Percent
Already in the Athlete Program? Don't have a Hookit Account?
Sign In

to get your deal.
Sign Up

Order Instructions
Congratulations! You have been selected as a sponsored athlete for the upcoming season. We receive thousands of applications every year and only a select few are chosen to join our program. You have been selected not only for your talent, but we believe that you will be a strong ambassador for our brand and products.

Sponsorship is a two way street and we appreciate you contacting us on Hookit.com. From our perspective Hookit.com is incredibly valuable to our brand because we can track how many people look at your profile, how many views, votes, ratings, and comments your photos and videos receive. This helps us gauge your exposure level within our target market and as a result your value as a sponsored athlete so drive as many as people as possible to your profile to promote yourself and your sponsors.

After reviewing your application, you have qualified to receive a sponsorship for the upcoming season.

To place an order:
1. Visit www.ride100percent.com
2. Add items to cart
3. Enter rider discount code and select “Apply”
4. Discount is applied to all items in cart
5. Proceed to checkout