About Ride 100%
100% equals everything!
When you give everything, you do not save anything for later, do not relax, do not take a break to catch your breath, give everything you've got from start until finish! You leave it all on the track.
In the early 80's, at the SX and Nationals, this noticeable 100% logo started to appear out of nowhere on factory bikes, riders' jerseys and chest protectors.
Not just any rider.... we're talking Bob Hannah, Ricky Johnson, Johnny O'Mara, David Bailey, Jeff Ward...the cream of the crop.
It is very rare that a logo or saying comes along so strong that Hall of Fame athletes choose to run it without any agents or contracts or business discussed.
Some ran this logo their whole career.
David Bailey still ran it when he competed in the IronMan triathlon. Ricky Johnson today wins Off-road truck championships the only way he knows, by giving it all. Johnny O', Bob Hannah and others to this day still position that logo all over their life just to make sure it intercepts them on a daily basis and reminds them of the original tag line, “How much effort do you give?”.
Whether it’s a championship on the line, 40 more miles of cycling through the lava fields before the marathon starts or everyday life, if you aren’t giving it 100% you will regret it.