Aug 24, 2010
© 2014, Roadracing World Publishing, Inc.
From a press release
Bob Starr, General Manager of Communications Yamaha Motor Corp., U.S.A. (second from left) and George Maloof, Owner of the Palms Casino Resort (second from right).
Cypress CA. - August 24, 2010 - Yamaha Motor Corporation is pleased to announce a ground-breaking collaboration with the Palms Casino Resort in Las Vegas, NV. The Yamaha and the Palms Casino Resort "Life in the Fast Lane" Sweepstakes will reward one lucky winner with an all inclusive trip for two to the Palms Casino Resort and a new Palms 'themed' Yamaha R1 supersport motorcycle designed and customized by Nick Anglada Originals and loaded with exciting aftermarket parts and accessories.
Scheduled to run from August 2010 to March 6, 2011, the "Life in the Fast Lane" sweepstakes will be promoted on line at and will include a display on the casino floor of the Palms showcasing the customized R1 together with additional information on Yamaha motorcycles.
"We are delighted at the opportunity to work with the Palms Casino Resort" said Bob Starr, General Manager of Communications for Yamaha Motor Corporation. "The Palms is regarded as the hottest, youth focused casino resort in Las Vegas. Through this exciting co-promotion Yamaha will reach a new pool of potential riders who will appreciate the performance and outstanding design of our motorcycles."
George Maloof, Owner of the Palms Casino Resort, is equally enthusiastic: "We were thrilled at the concept of translating the energy and excitement that radiates through the Palms onto the canvass of a Yamaha high performance sportbike and the actual results are fantastic! Whoever wins the Life in the Fast Lane sweepstakes and the custom Palms R1 is one lucky guy or gal!"