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Feb 15, 2013

Yamaha And Yamaha Champions Riding School Renew Relationship

A Yamaha Champions Riding School instructor leads students at Miller Motorsports Park. Photo by Jeremy Henrie, courtesy of Miller Motorsports Park
Yamaha Renews Its Relationship With Yamaha Champions Riding School

Cypress, CA February 15, 2013 – Yamaha Motor Corporation, USA, is pleased to announce that it has renewed its multi-year sponsorship agreement with the Yamaha Champions Riding School (YCRS), based at Miller Motorsports Park in Tooele, Utah.

Since the school’s inception in 2009, Yamaha has been the title sponsor and have equipped the school with a fleet of Yamaha YZF-R1, YZF-R6, FZ1 and FZ6R- sportbikes. In addition, Yamaha has given credence to the term “Champions” in the school’s name, by providing a veritable who’s-who of guest instructors, such as Scott “Mr. Daytona” Russell (1993 World Superbike Champion, 1992 AMA Superbike Champion, and five-time Daytona 200 winner), Ben Spies (2009 World Superbike Champion and 2006-2008 AMA Superbike Champion) and Josh Hayes (2010-2012 AMA Superbike Champion), among others.

“We’re excited to continue our partnership with the Yamaha Champions Riding School,” said David Docktor, Yamaha Motorcycle Marketing Manager. “We believe the school provides the finest instruction on the planet and are so pleased to be a small part of Nick, Ken, and Scott’s mission to make safer riders of all motorcyclists. Their 40% student return rate is a testament to the value of the experience and the school’s popularity has grown dramatically each year.”

“We have an awesome relationship with Yamaha,” commented YCRS Lead Instructor Nick Ienatsch. “They’ve been with us since our start, and we really appreciate their continuing support. Yamaha cares deeply about the safety of their customers and all motorcyclists, and their partnership with YCRS underscores that fact.”

For more information about the Yamaha Champions Riding School, visit www.MillerMotorsportsPark.com/ycrs, or call 435.27.SPEED (435-277-7333).




More, from a press release issued by Miller Motorsports Park:

Yamaha, Dunlop Renew Sponsorships with Yamaha Champions Riding School

Multi-year agreements with major partners

TOOELE VALLEY, UTAH (February 15, 2013) — The Yamaha Champions Riding School (YCRS), based at Miller Motorsports Park in Tooele, Utah, is pleased to announce that it has renewed multi-year sponsorship agreements with Yamaha Motor Corporation USA and Dunlop Tire.

Yamaha has been the title sponsor of the school since its inception in 2009, and has not only provided the school’s fleet of Yamaha R6, R6S, FZ6R and FZ1 sport bikes, but has also supplied guest instructors who validate the use of the word “Champions” in the school’s name. Guest instructors have included such world-renowned racers as Scott “Mr. Daytona” Russell (1993 World Superbike Champion, 1992 AMA Superbike Champion and five-time Daytona 200 winner), Ben Spies (2009 World Superbike Champion, 2006-2008 AMA Superbike Champion) and Josh Hayes (2010-2012 AMA Superbike Champion), among others.

“We’re excited to continue our partnership with the Yamaha Champions Riding School,” said David Docktor, Yamaha Motorcycle Marketing Manager. “We believe the school provides the finest instruction on the planet and are so pleased to be a small part of their mission to make safer riders of all motorcyclists. Their 40-percent student return rate is a testament to the value of the experience and the school’s popularity has grown dramatically each year.”

Dunlop has sponsored the YCRS since 2010, and all school bikes are fitted with Dunlop’s Sportmax Q2 high-performance street/track tires, which allow students to experience the school to its fullest.

“Dunlop is proud to continue our sponsorship of the Yamaha Champions Riding School,” said Les Washbon of Dunlop Tire. “We have very high regard for the school’s record of safety and performance education, and we appreciate that the YCRS allows students to experience our first-class products at a world-class facility.”

“Yamaha and Dunlop have been outstanding partners for the Yamaha Champions Riding School,” said John Larson, General Manager of Miller Motorsports Park, “and both have been an absolute pleasure to work with. We very much appreciate their ongoing support, as well as their great products, and we look forward to many great years together.”

“You couldn’t ask for better partners than Yamaha and Dunlop,” said YCRS Lead Instructor Nick Ienatsch. “We pride ourselves on making the Yamaha Champions Riding School the best in the business, and in this business that means Yamaha and Dunlop. Both companies care very much about the safety of their customers, and they are actively involved in making the sport better.”

The Yamaha Champions Riding School has received overwhelmingly positive feedback from both students and national media; visit the school’s website at www.MillerMotorsportsPark.com/ycrs to see what others have said.

For more information about the Yamaha Champions Riding School, visit www.MillerMotorsportsPark.com/ycrs or call 435.27.SPEED (435-277-7333).