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May 14, 2018

World Superbike: Ducati Island Returning To Laguna Seca

DUCATI BRINGS PREMIUM ISLAND EXPERIENCE TO LAGUNA SECA FOR WORLD SUPERBIKE CHAMPIONSHIP WEEKEND

Scrambler 1100, New Rider Initiatives and Special Ticket Package Elevate the Welcoming Atmosphere of Ducati Island

Mountain View, Calif. (May 14, 2018) – From June 22-24, Ducati North America will bring the Ducati Island experience, one of Ducati’s largest fan events of the year, to Laguna Seca for the World Superbike Championship race weekend. Ducati Island is a place for Ducati owners, motorcycle enthusiasts and fans from all over the world to experience the Ducati brand firsthand.

Ducati is back to host Ducati Island at Laguna Seca, a three-day Ducati special package will be offered for $179 per person, available for purchase here ( https://oss.ticketmaster.com/aps/mrls/EN/promotion/home) – DUCATI TICKET PACKAGE (promo code DUCATI)

The package includes: Three-day event admission and paddock access, VIP parking, grandstand seating at turn four, a commemorative Ducati gift and souvenir program, participation in the Ducati track walk, and the incomparable opportunity to ride your motorcycle on the track during the Ducati parade lap on Friday, June 22.

All race fans are encouraged to join Ducati to experience the Italian brand’s recent offerings, as the Ducati Island event will be open to all attendees of the World Superbike Championships, where they will be able to witness the new lineup, including the new Scrambler 1100, which will be on display. Scrambler demos will also be available to licensed guests, while Scrambler Sixty2 will be on a dyno offered to those new to motorcycling who are interested in a first-hand experience.

Ducati Island will also include live entertainment on the Ducati stage and Ducati SBK rider team visits, as well as partner displays and more.

Ducati rider Chaz Davies, a three-time race winner and fan favorite, will defend his Race One win from last season, joined by contenders Marco Melandri and Michael Ruben Rinaldi, will battle it out on the 11-turn, 2.238-mile circuit in front of fans of all ages.

This welcoming atmosphere of Ducati Island at Laguna Seca mirrors the brand’s dedication to new riders, reflected in the recently introduced New Rider Program, which will reimburse $250 toward a state-authorized rider education course with the purchase of an eligible Ducati.

About Ducati:

Additional information about Ducati, including participating dealers and availability can be found at www.ducati.com.

Ducati Motor Holding S.p.A. - A Sole Shareholder Company - A Company subject to the Management and Coordination activities of AUDI AG

Founded in 1926, since 1946 Ducati has been manufacturing sport-inspired motorcycles characterised by high-performance Desmodromic engines, innovative design and cutting-edge technology. With its factory located in Bologna’s Borgo Panigale district, in 2016 Ducati celebrated 90 years since it was founded. The model range covers several market segments with the following families: Diavel, Hypermotard, Monster, Multistrada, SuperSport and Panigale. In 2015 Ducati presented the Ducati Scrambler: a new brand made of bikes, accessories and apparel that provide the last word in creativity and self-expression. These authentic icons representing what the world knows as “Made in Italy”, together with an extensive range of associated accessories and technical and lifestyle apparel, are distributed in 90 countries globally. Breaking all records for the company, in 2017 Ducati delivered to customers 55,871 bikes to customers. Ducati competes in both the World Superbike and MotoGP World Championships. In Superbike, Ducati has won 17 Manufacturers' titles and 14 Riders' titles. Ducati has been competing in MotoGP since 2003, winning both the Manufacturers' and Riders' titles in 2007.

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