Digital Edition Subscribers: Read Roadracing World Magazine Now >   |   Win Cool Prizes: Take Our Reader Survey >
Roadracing - An Online Service of Roadracing World Magazine
Feb 8, 2014

Tucker Rocky/Biker's Choice To Return To AIMExpo In 2014

Leading Distributor to Take Greater Advantage of AIMExpo Platform

IRVINE, Calif. – The American International Motorcycle Expo (AIMExpo) announced today that powerhouse distributor Tucker Rocky/Biker’s Choice will return to AIMExpo in 2014, scheduled for October 16-19 at Orlando’s Orange County Convention Center. Tucker Rocky/Biker’s Choice was one of the cornerstone exhibitors at the inaugural AIMExpo last October, and will expand its presence this year.

North America’s first combined trade, media and consumer powersports event, the unique AIMExpo format puts brands in direct interaction with the entire marketplace. Last year, Tucker Rocky/Biker’s Choice showcased several of its key brands including Speed and Strength, Firstgear, Twin Power, Answer Racing, MSR, and ProTaper on the AIMExpo exhibit floor and, following the success of the inaugural event, plans to expand its footprint to ensure all of its brands are represented.

“AIMExpo addressed a void in this industry that was long overdue,” said Hank Desjardins, VP Marketing, Tucker Rocky/Biker’s Choice. “We were able to bring attention to our brands, introduce new product, and interact with dealers, the press and consumers, all of which was something we could never do before at a single venue. After our success at last year’s launch, we look forward to returning with our complete arsenal, presenting everything that Tucker Rocky/Biker’s Choice has to offer, to everyone!”

Attendees at the 2014 AIMExpo will have the opportunity to see the latest products from the aforementioned Tucker Rocky/Biker’s Choice brands, as well as BikeMaster, Bully Locks, QuadBoss, and River Road Gear.

“Tucker Rocky/Biker’s Choice took full advantage of the AIMExpo platform last year and demonstrated how a distributing exhibitor can very effectively use this groundbreaking event to great benefit,” said Larry Little, Vice President & General Manager, Motorcycle Group. “We were impressed by the way they embraced our vision and we are looking forward to helping them grow within AIMExpo and bring attention to all of their brands.”

With well over 200 exhibitors already committed to AIMExpo in 2014 and the return of Tucker Rocky/Biker’s Choice, the event continues to cement its place within the powersports landscape. Exhibitor presence builds each day and companies looking to take advantage of the AIMExpo platform should contact an AIMExpo Account Manager toll free at 855-MCShows (855-627-4697).

Be sure to stay tuned to the web site and keep up to date on the continued progress by visiting AIMExpo’s social media pages. “Like” the American International Motorcycle Expo on Facebook by visiting the AIMExpo page, and “Follow” on Twitter: @AIMExpo