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Jun 6, 2013

Shorai To Participate In AIMExpo

SHORAI ANNOUNCES ATTENDANCE AT THE AMERICAN INTERNATIONAL MOTORCYCLE EXPO THIS FALL

-- Official OEM Partnership Agreement to be Revealed --

SUNNYVALE, Calif., – Shorai Inc., a global leader in the design, development and manufacture of prismatic cell, lithium iron phosphate power sports batteries, today announced they will be attending the 2013 American International Motorcycle Expo (AIMExpo) in Orlando, Fla., this coming fall. Shorai will be showcasing its LFX™ batteries alongside OEMs, distributors, parts and accessories manufacturers and dealers to celebrate motorcycling, the motorcycling lifestyle and the business of motorcycling with consumers and media. The inaugural AIMExpo will take place Oct. 16-20, 2013, at the Orange County Convention Center in Orlando, Fla., and Shorai will be in booth #930.

“We are thrilled to be a part of the first ever American International Motorcycle Expo and believe it will be an excellent platform for us to display our batteries and allow Shorai to reach partners, professionals, and consumers,” said Kevin Riley, Executive Vice President of Sales and Marketing for Shorai. “We look forward to officially announcing our very first OEM motorcycle partnership at the event and believe it will be big news within the industry.”

“We are excited to welcome Shorai to our growing list of exhibitors,” said Cinnamon Kernes, Show Director of AIMExpo. “We’re thrilled that such an innovative company has recognized the value of AIMExpo and we are appreciative that they have chosen to showcase their cutting-edge batteries at our inaugural event.”

The American International Motorcycle Expo is produced by motorcyclists for motorcyclists and brings together industry, press, dealers and consumers. The five day event is separated in specific days for trade and media and days specifically for consumers. Those attending will have an opportunity to learn more about Shorai and its LFX™ batteries, as well as meet with staff and executives for product overviews and in-depth explanations.

Shorai makes nearly two dozen battery options designed to fit market needs for street, dirt, touring and cruiser motorcycles, scooters, ATVs, personal watercraft, riding lawnmowers and utility vehicles. Shorai LFX™ batteries are 80 percent lighter than their lead-acid equivalent, with 20 percent greater starting performance, do not sulfate and have an extremely low self-discharge rate. Available at a variety of authorized resellers worldwide, Shorai LFX™ batteries can be purchased at over 2,500 dealers and also online at www.ShoraiPower.com.

About American International Motorcycle Expo
The American International Motorcycle Expo’s purpose is to serve as the catalyst to bring together industry, press, dealers and consumers in a single arena that creates a grand stage for motorcycling in the United States and North America, and delivers an efficient and energetic market-timed expo platform for B2B and B2C in the motorcycle and greater powersports industry. AIMExpo is the single most important event of its type in the North American market and will have international impact within the motorcycling community.

About Shorai
Founded in 2010 and based in Sunnyvale, Calif., Shorai Inc. has quickly become the world’s principal producer of prismatic cell, lithium iron phosphate power sports batteries. Shorai is leading the market’s conversion from traditional lead-acid batteries to lighter, more efficient and higher performance lithium starter batteries. For more information about Shorai, product offerings, upcoming sponsored events or local Shorai dealers, please visit www.ShoraiPower.com.