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Jan 15, 2014

Shorai Names New Strategic Advertising Partner

SHORAI LFX™ BATTERIES ANNOUNCES NEW 2014 STRATEGIC ADVERTISING PARTNERSHIP WITH TAYLOR CREATIVE CO.

-- Starting off the New Year with a Fresh Outlook on Advertising from Taylor Creative Co. --

SUNNYVALE, Calif., (Jan. 15, 2014)Shorai Inc., a global leader in the design, development and manufacture of prismatic cell, lithium iron phosphate power sports batteries, today formally announced an advertising partnership with an edgy and creative California advertising agency, Taylor Creative Co. Following an extensive search for an agency with the knowledge and dedication to provide successful campaigns for Shorai LFX™ batteries, Taylor Creative Co. stood out among others. With a background in racing, Taylor Creative Co. will be able to provide Shorai with full array of creative plans to achieve effective and successful advertising campaigns for 2014.

“The entire team at Shorai is excited to see where the new partnership with Taylor Creative Co. will take us this year. Working with an advertising agency so versed in our business and consumers is a new and telling step for us,” said Kevin Riley, Co-Founder and Executive Vice President of Sales and Marketing for Shorai. “Shorai is ready for a strong push in 2014 and we have found the right company to come along side us and work to come up with creative ways to be successful in our campaigns.”

“We are thrilled to be working with Shorai this year and know that our group of creatives, artists and planners are dedicated to see this company succeed,” said Andy Taylor, Creative Director of Taylor Creative Co. “As experts in the motorcycle and racing industry, Taylor Creative Co. is fully committed to the creative future of Shorai and we believe we are a perfect match for the brand and product.”

Well-known for their motorcycle, power sports and racing advertising campaigns, the partnership with Taylor Creative Co. is a new and exciting move for Shorai as they continue to grow as the top supplier of lithium starter batteries to the global powersports market. The team will be working on Shorai’s 2014 advertising campaigns which will include refreshing its print campaign as well as focusing heavily on direct to consumer online advertisements. Taylor Creative Co. has worked alongside brands such as Fox Racing, FMF and Red Bull. They are experts in communication with customers of such companies and deliver industry-leading design and marketing strategies to clients in a new and creative way.

About Taylor Creative Co.
Taylor Creative is a California advertising agency out to work with clients who have guts, and are totally committed to ruling their markets. They are a tight group of artists and planners dedicated to working in markets they’re passionate about. They are fun-loving, hard-working people who are completely driven to be the best. Taylor’s youthful company attitude creates a perfect match for the energetic companies they service.

About Shorai
Founded in 2010 and based in Sunnyvale, Calif., Shorai Inc. is the world’s principal producer of prismatic cell, lithium iron phosphate power sports batteries. Shorai is leading the market’s conversion from traditional lead-acid batteries to lighter, more efficient and higher performance lithium starter batteries. For more information about Shorai LFX™ batteries, product offerings, upcoming sponsored events or local Shorai dealers, please visit www.shoraipower.com.