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Apr 23, 2013

Shorai Batteries Teams Up With Driven Public Relations

-- Industry Leading Lithium Iron Battery Maker Seeks Expanded Media Exposure With Powersports PR Agency to Support Fast Growing Company Efforts --

SUNNYVALE, Calif., (April 23, 2013) – Shorai Inc., a global leader in the design, development and manufacture of prismatic cell, lithium iron phosphate power sports batteries, today announced a new strategic relationship with DRIVEN Public Relations, an award-winning international public relations firm based in Southern California specializing in motorcycle and power sports public relations. Shorai looks to expand their media presence for their quickly growing brand by leveraging DRIVEN’s extensive media relationships within the motorcycle and power sports industries. Launched in 2010, Shorai is leading the power sports market’s conversion from traditional lead-acid batteries to lighter, more efficient and higher performance lithium starter batteries.

"With a rapidly expanding customer base and continued global expansion plans for 2013, Shorai felt it was necessary to expand our market outreach. Our brand is becoming well known within the motorcycle and power sports communities and in just three years, we’ve taken over a majority of market share in our industry,” said Kevin Riley, Executive Vice President of Sales and Marketing for Shorai. "DRIVEN Public Relations has the knowledge and established reputation within the motorcycle and power sports industries to help us reach expanded media and consumer groups."

“DRIVEN is looking forward to this new partnership with the Shorai. They have built a strong reputation, both with the industry and consumers, for creating a top quality aftermarket battery that is like no other available in today’s marketplace,” said Mike Caudill, President of DRIVEN Public Relations. “DRIVEN has always provided its clients with a strategic and integrated approach to public relations that puts its clients in the news and with our extensive experience with power sports media, we’re a great fit for Shorai’s public relations goals.”

Shorai makes nearly two dozen battery options designed to fit market needs for street, dirt, touring and cruiser motorcycles, scooters, ATVs, personal watercraft, riding lawnmowers and utility vehicles. Shorai batteries are 80 percent lighter than their lead-acid equivalent, with 20 percent greater starting performance, do not sulfate and have an extremely low self-discharge rate. Available at a variety of authorized resellers worldwide, Shorai batteries can be purchased at over 2,500 dealers and also online at www.shoraipower.com.

About Shorai
Founded in 2010 and based in Sunnyvale, Calif., Shorai Inc. has quickly become the world’s principal producer of prismatic cell, lithium iron phosphate power sports batteries. Shorai is leading the market’s conversion from traditional lead-acid batteries to lighter, more efficient and higher performance lithium starter batteries. For more information about Shorai, product offerings, upcoming sponsored events or local Shorai dealers, please visit www.shoraipower.com.

About DRIVEN Public Relations
Based in Temecula, Calif., DRIVEN Public Relations is a multi-award-winning, specialized public relations firm that delivers high-impact and targeted public relations and event management in the automotive, motorcycle, alternative energy, technology, luxury and lifestyle industries. DRIVEN’s core competencies include brand building, media relations, strategic counsel, executive visibility, event management, press material development, advertising, media planning, trade show support and product launches. For more information, visit www.drivenpublicrelations.com.