Jul 16, 2013
© 2014, Roadracing World Publishing, Inc.
From a press release
issued by Driven Public Relations on behalf of Shorai
SHORAI LFX™ BATTERIES NAMED OFFICIAL SPONSOR FOR 2013 MOTOGP AT LAGUNA SECA
-- Leading, Lithium Based Power Sports Battery Manufacturer of Choice for Yoshimura Factory Suzuki Team --
-- Shorai Social Media Promotion Winner Announced --
SUNNYVALE, Calif., (July 16, 2013) – Shorai Inc., a global leader in the design, development and manufacture of prismatic cell, lithium iron phosphate power sports batteries, today announced its official sponsorship of the MotoGP and AMA Superbike events taking place at the 2013 Red Bull U.S. Grand Prix at Mazda Raceway Laguna Seca, July 19-21, 2013. Shorai LFX™ batteries, also named battery of choice for the Yoshimura race team, will be used in the team’s Suzuki GSX-R1000 Superbikes during the AMA Superbike competition by riders Martin Cardenas and Chris Clark. Shorai is leading the market’s conversion from traditional lead-acid batteries to lighter, more efficient and higher performance lithium starter batteries. Shorai LFX™ batteries are 80 percent lighter than their lead-acid equivalent with 20 percent greater starting performance, giving the Yoshimura race team riders a quick start advantage.
“The Red Bull U.S. Grand Prix is one of the largest events in the motorcycle racing industry and Shorai could not be more excited to sponsor and be a part of the MotoGP and AMA Superbike events,” said Kevin Riley, Executive Vice President of Sales and Marketing for Shorai. “We held our first ever social media promotion and were thrilled with the amount of enthusiasm from our fans. With over two thousand entries, we were excited to announce Kasia Smith from Southern California as our official winner of two tickets and travel expenses for the event weekend. We believe the promotion was a great way to connect with our consumers and build excitement prior to the occasion.”
The Red Bull U.S. Grand Prix will take place July 19-21, 2013, in Monterey and has the largest spectator attendance of any race held at Mazda Raceway. The Red Bull U.S. Grand Prix features the MotoGP World Championship along with the AMA SuperSport, Daytona Sportbike and National Guard Superbike events. The three day event challenges the world’s best motorcycle riders on one of the most technically-demanding race tracks on the international 18-race MotoGP schedule.
As the top supplier of lithium starter batteries to the global power sports market, Shorai LFX™ batteries are leading the market’s conversion from legacy lead-acid technology to lighter, more efficient and higher performance lithium technology. Shorai makes nearly two dozen battery options designed to fit market needs for street, dirt, touring and cruiser motorcycles, scooters, ATVs, personal watercraft, riding lawnmowers and utility vehicles. Available at a variety of authorized resellers worldwide, Shorai LFX™ batteries can be purchased at over 2,500 dealers and also online at .
Founded in 2010 and based in Sunnyvale, Calif., Shorai Inc. has quickly become the world’s principal producer of prismatic cell, lithium iron phosphate power sports batteries. Shorai is leading the market’s conversion from traditional lead-acid batteries to lighter, more efficient and higher performance lithium starter batteries. For more information about Shorai, product offerings, upcoming sponsored events or local Shorai dealers, please visit .