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Jan 21, 2014

Shorai And Yoshimura Partner For 2014 Racing Season

Yoshimura Suzuki's Martin Cardenas (36) in action in 2013.

SHORAI LFX BATTERIES ANNOUNCES STRATEGIC PARTNERSHIP WITH YOSHIMURA RACING LLC

-- Shorai LFX™ Batteries Becomes Official Battery of Yoshimura’s AMA Superbike, Supercross and Outdoor National Motocross Teams for 2014 Racing Season --

SUNNYVALE, Calif., (Jan. 21, 2014)Shorai Inc., a global leader in the design, development and manufacture of prismatic cell, lithium iron phosphate power sports batteries, today announced a new partnership to become the official battery supplier to Yoshimura Racing’s American Motorcyclist Association (AMA) Superbike, Supercross and Outdoor National Motocross teams. Throughout the 2014 racing season, Shorai will provide their lightweight and powerful LFXlithium iron phosphate batteries to Yoshimura’s Superbike AMA racing team in addition to providing sponsorship support to both their Supercross and Outdoor National Motocross teams. Shorai’s LFX™ batteries will deliver more power and its reduced weight compared to lead acid equivalents will create improved performance and quicker start times for Yoshimura’s Superbike race team.

“Shorai is proud to officially announce their partnership with Yoshimura Racing’s 2014 AMA Superbike, Supercross and Outdoor National Motocross teams,” said Kevin Riley, Co-Founder and Executive Vice President of Sales and Marketing for Shorai. “Both Shorai and Yoshimura are world-class brands that provide the performance and power required of riders in all three of these top racing series.”

“The partnership between Yoshimura Racing and Shorai represents a perfect combination of two widely recognized, high-quality brands that know what it takes to win,” said Don Sakakura, President of Yoshimura Racing. “Shorai’s LFX™ batteries have more than enough power to support the electrical requirements of our high-performance motorcycles which is exactly what we were looking for in a battery partner.”

Shorai is the manufacturer of nearly two dozen LFX™ prismatic cell lithium-iron power sports batteries used in a variety of street, dirt, touring and cruiser motorcycles, scooters, all-terrain vehicles, personal watercraft, utility vehicles and riding lawnmowers. Shorai LFX™ batteries deliver more energy to starters faster and more efficiently than their heavier, lead-acid equivalents. Shorai LFX™ batteries also do not suffer from chemical degradation which happens in other types of batteries over time. Shorai LFX™ batteries are available from more than 2,500 select dealers and retailers around the world and online at www.ShoraiPower.com.

About Yoshimura R&D of America
Yoshimura is “The Leader in Performance” and has been for more than 55 years. With unmatched skills, knowledge, and passion for racing, Yoshimura is on the forefront of the aftermarket exhaust industry. Yoshimura pipes are race bred and feature the same legendary performance, fit and quality that has been their trademark for more than five decades. To learn more about Yoshimura and view their wide variety of performance products, visit www.yoshimura-rd.com.

About Shorai
Founded in 2010 and based in Sunnyvale, Calif., Shorai Inc. has quickly become the world’s principal producer of prismatic cell, lithium iron phosphate power sports batteries. Shorai is leading the market’s conversion from traditional lead-acid batteries to lighter, more efficient and higher performance lithium starter batteries. For more information about Shorai, product offerings, upcoming sponsored events or local Shorai dealers, please visit www.ShoraiPower.com.

For media information, please contact media@shorai.org or 951-719-1040.

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