Royal Enfield had an outstanding first quarter with U.S. dealer’s sales doubling in Q1 from 2013.
The company’s success is attributed to the release of the Continental GT, price restructuring, a new factory, and intensifying marketing efforts in the U.S.
“Our growing dealer network has used the introduction of the Continental GT Café Racer along with the growing market for retro and midsized motorcycles to improve their profitability and local market penetration. Our new high value pricing with increased margins has also been a factor.. We believe that we are now offering the best value in the market today. There is a following that’s growing here in the U.S. and we’re proud to be a part of it” Kevin Mahoney- President of Classic Motorworks.
Upcoming RE events:
§ Royal Enfield will be holding a special event with CEO Siddhartha Lal on Monday May 19, 2014 in Los Angeles, CA at the Smog Shoppe at 7pm. Sid will be the unveiling the Continental GT to local dealers along with a Royal Enfield Ride.
§ June 13-15th Royal Enfield will be a sponsor of and attending MotoBlot’s Vintage & Custom Motorcycle, Scooter, and Hot Rod Rally event in Chicago, Illinois.
Royal Enfield is seeking motivated dealers who are interested in a profitable product line. If interested in becoming an Authorized Royal Enfield dealer please contact us at Classic Motorworks 1-800-201-7472 or email@example.com