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Jun 25, 2014

Rossi's #thisforSIC58 Leathers Auction Raises $32,729 For Charity

Valentino Rossi's special Dainese leather suit adorned with the hashtag #thisforSIC58.


Today the eBay auction closed for the leather suit Valentino Rossi wore during the Italian Grand Prix Valentino Rossi Italian Grand Prix at Mugello, in memory of his friend Marco Simoncelli. Mugello

Dainese created and promoted the hashtag #thisisfor #thisisforSIC58 #thisisforSIC58 on its redesigned website SIC58 ,, as well as its own social media networks, customising the back of Rossi's leather suit with the same hashtag.

The auction started on 18 June on eBay opening with a minimum bid of EURO 1. The auction drew great interest all over the world, both in terms of media coverage and competition among potential bidders. Over the week a total of 123 bids were made, with the auction coming to a close at an incredible sum of EURO 24,001. 

The proceeds will be given to the Simoncelli Foundation for the Santa Marta project, a day care centre for the disabled that is being built near Coriano, Marco's birthplace. The suit, signed by Rossi, will be presented to the lucky winner inside a special showcase between 30 June and 1 July.

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