Dec 11, 2012
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Motorcycle industry legend Aub LeBard, Jr. passed away on December 7, 2012, in La Habra, California. He was 91 years old.
An AMA Hall of Fame member and three-time national off-road champion, LeBard and fellow racer Jim Underwood founded the LeBard & Underwood dealership in February 1946 with money LeBard won playing poker in the Army Air Force. The shop originally refurbished Army-surplus Harley-Davidsons, adding A.J.S and Matchless, followed by BSA when a franchise became available in 1947. LeBard & Underwood was the Number One West Coast BSA shop through the 1974 BSA bankruptcy.
The La Habra, California dealership at one time sold Kawasaki and Honda but now carries Honda and Yamaha and remains under the management of LeBard's son Aubrey and daughter Sharron.
An AMA member since 1936 and long-time AMA District 37 official, Aub was on the founding board of the Motorcycle Industry Council (MIC) and was the founding president of the California Motorcycle Dealers Association.
His dealership sponsored many famous racers including motocrosser Charles "Feets" Minert and flat-tracker/artist Billy Al Bengston.
Donations to the American Motorcycle Heritage Foundation (EIN 311047849) Honoring Aub LeBard Jr., 1998 Hall of Fame recipient, would be appreciated:
American Motorcycle Heritage Foundation, 13515 Yarmouth Dr, Pickerington, OH 43147-8214
Read Aub Lebard's AMA Hall Of Fame biography here: