Polaris Announces Partnership with the University of Minnesota’s Gopher Football
MINNEAPOLIS – Polaris Industries Inc. (NYSE:PII), the leading manufacturer of off-road vehicles, today announced the company will be a 2014 corporate partner for the University of Minnesota’s Golden Gopher football program.
“As a Minnesota-based company, we are excited to join Gopher fans across the state to support another favorite pastime of many of our local customers and dealers,” said Scott Wine, Chairman and CEO at Polaris. “We look forward to a successful season and partnership with Minnesota Gopher football.”
The year-long partnership, with University of Minnesota Athletics and its multimedia rights holder, Learfield Sports’ Gopher Sports Properties, will begin this fall and will provide various opportunities for fan and customer engagement with dealer incentives and prize giveaways including the grand prize giveaway of a new 2015 Polaris accessorized RANGER XP® 900.
The partnership will also provide increased visibility for Polaris as the presenting sponsor of the Gopher Tailgate pregame show on the statewide Gopher Radio Network, along with signage at the stadium and digital and social media content among other things.
“We are proud to share brand equity with Polaris this fall with our Gopher Football partnership activation,” said Director of Athletics Norwood Teague. “Polaris has been innovative and aggressive, and is a proud Minnesota company with a history of success. They are a rising brand, and we like to think of ourselves the same.”
Polaris is a recognized leader in the powersports industry with annual 2013 sales of $3.8 billion. Polaris designs, engineers, manufactures and markets innovative, high quality off-road vehicles, including all-terrain vehicles (ATVs) and the Polaris RANGER® and RZR® side-by-side vehicles, snowmobiles, motorcycles and on-road electric/hybrid powered vehicles.
Polaris is among the global sales leaders for both snowmobiles and off-road vehicles and has established a presence in the heavyweight cruiser and touring motorcycle market with the Victory and Indian Motorcycle brands. Additionally, Polaris continues to invest in the global on-road small electric/hybrid powered vehicle industry with Global Electric Motorcars (GEM), Goupil Industrie SA, Aixam Mega S.A.S., and internally developed vehicles. Polaris enhances the riding experience with a complete line of Polaris Engineered Parts, Accessories and Apparel, Klim branded apparel and ORV accessories under the Kolpin and Cycle Country brands.
Polaris Industries Inc. trades on the New York Stock Exchange under the symbol “PII”, and the Company is included in the S&P Mid-Cap 400 stock price index.
Information about the complete line of Polaris products, apparel and vehicle accessories are available from authorized Polaris dealers or anytime at www.polaris.com.
About Gopher Sport Properties
Gopher Sports Properties is a property of Learfield Sports, which manages the multimedia rights for nearly 100 collegiate properties and titles the prestigious Learfield Sports Directors’ Cup with award co-founders NACDA and USA Today. Learfield’s multimedia rights encompass numerous content distribution platforms to deliver the passion of college athletics across radio, television and digital networks to fans globally. Visit learfieldsports.com for more.