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Feb 6, 2014

New Sponsor Joins British Superbike Championship

British Superbike Series Director Stuart Higgs (left) and Peter Rushton, Chief Executive, Optimum Procurement Group (right).


Leading independent fleet management company Optimum Fleet Management has signed an official sponsorship agreement with MotorSport Vision, the commercial rights holder of the MCE British Superbike (BSB) Championship.

Under the terms of the agreement the Optimum Fleet identity will be visible at all twelve MCE BSB Championship events and the company will receive a range of on-site and further communications rights.

Optimum Fleet is part of the Optimum Procurement Group, based in Manchester. Founded in 2007, the company has grown rapidly to become a top five procurement services company within the UK as the market for cost reduction services continues to flourish.

With nearly 7,000 vehicles under management, Optimum Fleet's service utilises a bespoke technology platform to help customers improve fleet efficiency and secure substantial cost savings in the sourcing of company cars and commercial vehicles. Customers typically outsource their vehicle procurement, driver support and back office operations to the company.

This new agreement with the UK's biggest motorsport series adds to Optimum's existing sponsorship portfolio which includes personal backing of MotoGP rider Bradley Smith and British Championship contenders Taylor and Tarran Mackenzie.

Peter Rushton, Chief Executive of Optimum Procurement Group commented: "Becoming an official partner of BSB is an exciting development for Optimum. BSB is fully aligned to our personal sponsorship deals within the sport, which support new British talent that can progress and go on to shine at World Championship level.

“There are numerous potential customers within the BSB community seeking cost savings and operational improvements in their vehicle fleet and other procurement related spend. BSB fan demographics also show that over 90% own at least one vehicle, meaning BSB is a clear fit for our range of services.

“The series offers us a significant television and trackside audience, which is a fantastic promotional platform for the Optimum Fleet brand, underpinning our continued growth plans for the business."

Stuart Higgs, MCE BSB Series Director concluded: "I'm delighted to welcome Optimum Fleet Management as an official sponsor of MCE British Superbikes and look forward to working with them in utilising our broad inventory of branding, communications and business to business opportunities."

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