FLEET MANAGEMENT ANNOUNCES NEW PARTNERSHIP WITH MCE BRITISH SUPERBIKES
independent fleet management company Optimum
Fleet Management has signed an official sponsorship agreement with
MotorSport Vision, the commercial rights holder of the MCE British Superbike
the terms of the agreement the Optimum Fleet identity will be visible at all
twelve MCE BSB Championship events and the company will receive a range of
on-site and further communications rights.
Fleet is part of the Optimum
Procurement Group, based in Manchester. Founded in 2007, the company has
grown rapidly to become a top five procurement services company within the UK
as the market for cost reduction services continues to flourish.
nearly 7,000 vehicles under management, Optimum Fleet's service utilises a
bespoke technology platform to help customers improve fleet efficiency and
secure substantial cost savings in the sourcing of company cars and commercial
vehicles. Customers typically outsource their vehicle procurement, driver
support and back office operations to the company.
new agreement with the UK's biggest motorsport series adds to Optimum's
existing sponsorship portfolio which includes personal backing of MotoGP rider
Bradley Smith and British Championship contenders Taylor and Tarran Mackenzie.
Rushton, Chief Executive of Optimum Procurement Group commented: "Becoming
an official partner of BSB is an exciting development for Optimum. BSB is fully
aligned to our personal sponsorship deals within the sport, which support new
British talent that can progress and go on to shine at World Championship
are numerous potential customers within the BSB community seeking cost savings
and operational improvements in their vehicle fleet and other procurement
related spend. BSB fan demographics also show that over 90% own at least one
vehicle, meaning BSB is a clear fit for our range of services.
series offers us a significant television and trackside audience, which is a
fantastic promotional platform for the Optimum Fleet brand, underpinning our
continued growth plans for the business."
Higgs, MCE BSB Series Director concluded: "I'm delighted to welcome
Optimum Fleet Management as an official sponsor of MCE British Superbikes and
look forward to working with them in utilising our broad inventory of branding,
communications and business to business opportunities."
more information please visit ww.britishsuperbike.com