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Jun 20, 2013

New Jersey Lottery To Sponsor GEICO Motorcycle Road Races At New Jersey Motorsports Park

New Jersey Lottery signs on as title sponsor of NJMP’s Vintage Motorcycle, GEICO Motorcycle AMA Pro Road Racing events
Deal seals up sponsorship for Park’s two premiere motorcycle events in 2013

MILLVILLE, N.J. – New Jersey Lottery is taking the fast lane as the new title sponsor of two major New Jersey Motorsports Park events this season.

The deal gives New Jersey Lottery significant exposure, with marketing appearing in a wide range of media markets. It’s the first time the organization has signed a deal with the Millville facility.

“We’ve had a great history of sponsorship partners here at New Jersey Motorsports Park, and we’re excited to welcome New Jersey Lottery into the fold,” NJMP general manager/COO Brad Scott said. “The marketing support of these two events is going to be outstanding, and should serve New Jersey Lottery well.”

The New Jersey Lottery Vintage Motorcycle Festival presented by Atlantic County Harley Davidson is set for August 2-4, featuring racing from the American Historic Racing Motorcycle Association, vendors, and a swap meet at Thunderbolt Raceway. The event is the first of its kind at the 2.25-mile road course, in addition to marking AHRMA’s first visit to the track.

“The New Jersey Lottery and NJMP are a perfect fit for one another,” says Foster Krupa, Marketing director, New Jersey Lottery. “Both organizations offer the public an exciting opportunity to win big. Our VIP club members will have opportunities to win unique racing experiences and feel the heat of the track in true VIP style.”

Then, in September, the New Jersey Lottery AMA “Devil’s Showdown” presented by Inspira Healthcare features some of the best two-wheel racing in North America, with AMA Pro Road Racing presenting National Guard Superbike, GoPro Daytona SportBike, Motorcycle-Superstore.com SuperSport and Vance & Hines Harley-Davidson Series racing September 13-15 at Thunderbolt Raceway.

“The New Jersey Lottery provides players the thrill of winning millions of dollars every day with our online and instant games,” says Carole Hedinger, executive director, New Jersey Lottery. “With the NJMP sponsorship, we are pleased to be extending that winning experience onto the racetrack.”

About New Jersey Lottery
Since its inception in 1970, the New Jersey Lottery (NJLottery.net) has contributed nearly $21 billion to the State in support of education and institutions. In fiscal year 2012 the Lottery’s contribution was more than $950 million. Among its beneficiaries are: veterans homes, community and other colleges and universities, school nutrition programs, homes for the developmentally disabled, psychiatric hospitals, higher education scholarship programs and the Marie Katzenbach School for the Deaf.

The Lottery also plays a key role in supporting small businesses throughout the state with approximately 6,500 Lottery retailers. In fiscal year 2012, the Lottery retailers earned more than $154 million in commissions supporting convenience stores and other establishments throughout the state. Every day, the Lottery helps to make winners by: providing entertainment and winning jackpots for lottery players; supporting the business community that serves as Lottery retailers and generating financial support for vital programs and organizations in our State.

About New Jersey Motorsports Park
Sitting on more than 500 acres in Millville, N.J., New Jersey Motorsports Park (NJMP) is nestled snugly in a beautifully forested region surrounded by scenic rivers and the nearby Delaware Bay. NJMP is conveniently located near Philadelphia, the Jersey Shore, New York and Baltimore, offering diverse and dynamic motorsports attractions. The park includes two world-class road courses, Thunderbolt and Lightning, a motorsports country club membership program known as the "Drivers Club,” the Finish Line Pub restaurant, and F1 New Jersey, one of the top karting facilities in the U.S. NJMP is a proud partner of Inspira Healthcare and Tower Hospitality. For more information, visit www.NJMP.com or call (856) 327-8000. GPS Address: 8000 Dividing Creek Road, Millville, NJ 08332.