NEW HARLEY-DAVIDSON STREET™ TAKES CENTER ICE
AT X GAMES ASPEN
Custom™ Bike Poised to Star at ESPN’s Flagship Action Sports Event
ASPEN, Colo. (Jan. 23, 2014) – The world’s hottest new motorcycle
hits the ice today at X Games Aspen. Harley-Davidson – one of the newest X
Games sponsors – is teaming with ESPN to feature motorcycle ice racing as an X
Games Aspen exhibition sport. Following Harley-Davidson’s customer-centric
approach, fans will help decide if the sport is extreme enough for future X
Games winter events via social media.
Taking center ice for the
exhibition is the all-new Harley-Davidson Street™ 750 – the first all-new
motorcycle platform from the company in 13 years. The new motorcycle will be
available in dealerships nationwide later this year.
“While the Street was designed to handle urban environments, its instant
throttle response, lean chassis and super-low seat height make it perfect to
ride anywhere,” said Dino Bernacchi, Director of North American
Marketing Communications, Harley-Davidson
Motor Company. “We modified
several Street motorcycles by adding steel screws to the tires and let the
world’s best flat track racers tear up the ice at high speeds. We think fans will be captivated by the
extreme attitude and beauty they’ll see on the ice.”
The Street 750 from Harley-Davidson features the all-new liquid-cooled
Revolution X™ engine, designed to match the demands of stop-and-go traffic. The
new engine is housed in a narrow and lean chassis built for agility, with a new
suspension and a broad handlebar sweep that provides confidence and
maneuverability when managing tight turns and fast moves. It also has a
premium, minimalist style that serves as a blank canvas for riders to
Fans to Decide if Sport will
Harley-Davidson will showcase the ice racing exhibition during ESPN’s X
Games Aspen today, Jan. 23. Fans will influence whether the sport
comes to future X Games winter events by sharing their comments via the Twitter
hashtag #XGIceRace. ESPN will share comments from fans during the last day of
the games. Learn more at www.darkcustom.com/iceracing.
The exhibition race will feature Harley-Davidson Factory Flat Track Team
rider Brad Baker, the reigning AMA Pro Grand National champion, AMA Pro star
Jared Mees, winner of the 2012 AMA Pro Grand National Championship, and his
wife and fellow AMA Pro flat track racer Nichole Mees.
“The attitude and capabilities of the Street were influenced by
thousands of young adults in cities around the world,” added Bernacchi. “So while we think ice racing is hardcore,
it’s only fitting that Harley-Davidson is having extreme sports fans around the
world help decide the X Games fate of the sport.”
Motorcycle Racing on Ice
While it’s difficult to pin down when and where someone had the idea of
putting a motorcycle on ice, the first records of ice racing date from Sweden
in 1924. Today, ice racing is primarily on quarter-mile, half-mile and road
course tracks setup on frozen lakes or indoor arenas.
The sport usually is divided into classes for full-rubber and studded
tires with speeds regularly approaching 80 miles per hour on straightaways and
60 miles per hour in the turns.
“Harley-Davidson has been pioneering action sports before
they were even defined as action sports,” added Bernacchi. “In fact,
archive photos in the Harley-Davidson Museum show enthusiasts racing on frozen
lakes almost a century ago, so it’s exciting to see us back racing on ice with
a new generation of riders on the newest addition to the Dark Custom motorcycle
For more information about the
Harley-Davidson Street™ 750 visit www.h-d.com/street.
- About Harley-Davidson Motor Company
Motor Company produces custom, cruiser and touring motorcycles and offers a
complete line of Harley-Davidson motorcycle parts, accessories, riding gear and
apparel, and general merchandise. For more information, visit Harley-Davidson's
website at www.h-d.com.