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Jul 30, 2010

MV Agusta Opens New "Flagship Store" In Kuala Lumpur, Malaysia

Malaysia, a new MV Agusta flagship store has been opened in the Malaysian capital city, Kuala Lumpur

Varese, 30th July, 2010 - Mofaz Motosikal Sdn Bhd (Momos), a subsidiary of Mofaz group and exclusive importer of MV Agusta and Cagiva products in Malaysia, has opened a new flagship store in Kuala Lumpur.

The showroom, which is exclusively dedicated to these brands from Varese, is situated in the prestigious area of Taman Tun Dr Ismail. This project is based on the application of innovative minimalism, which underlines the original and distinctive elegance of the motorcycles, the clothing and the special parts created by the Italian manufacturer.

During the opening ceremony, of which more than 250 people took part, the Director of Momos, Datò Nik Izani has stated with pleasure that the Malaysian company has already exceeded their target of 40 retailed units in the first months of 2010. Their next objective is to exceed the quantity of 70 units delivered by the end of the year.

MV Agusta Sales Director, Umberto Uccelli, took part to the ceremony. Uccelli stated that "After the opening ceremony of the prestigious flagship store in Seoul, Kuala Lumpur is the second step of the MV Agusta strategic plan of expansion in Asia. Our care for the Far East markets has been repayed by the ever increasing demand for our products and by the enthusiasm of our Malaysian partners. These results have persuaded us to increase our commitment in the development of the Asian market by planning new openings in the coming months".