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Jul 25, 2014

MV Agusta Making Plans To Accelerate Growth In America, Selected Other Markets


Varese, Italy – MV Agusta has partnered with E.I.M., a global leader in providing interim or permanent executive management solutions to support companies global growth. MV Agusta and E.I.M will work together to develop a global resourcing plan that will accelerate MV Agusta’s growth in key markets including USA, Brazil, Asia, and select countries in Europe.

“MV Agusta is the most exclusive motorcycle brand with a long history of racing, exceptional design, and great product distributed all over the globe. Over recent years, we have supported our growth through a strong product development pipeline launching exceptional technically advanced products across many segments”, said Giovanni Castiglioni, chairman and president of MV Agusta Motor S.p.A. “Now, with the right products available to meet consumer demand, we are investing our efforts in restarting and restructuring our on-the-ground operations in the USA and other selected markets."

Working together with E.I.M., MV Agusta is securing strong, accountable leaders who take charge, inspire others to go above and beyond – and ultimately effect lasting change especially in USA where consumer interest for MV Agusta is high. The next phase of development includes strengthening the USA dealer network, enhancing connections with our loyal community, and increasing marketing investments.

“We are pleased to announce that we are on track to appropriately strengthen our important markets. Recently, we have secured new leadership in the USA as well as UK and France,” said Gabriele Galeani, Global Commercial Director “We are pleased to announce that Helen Vasilevski will join us in the USA. She comes with experience at Ducati and BRP (Bombardier Recreational Products). We are finalizing plans in the other markets.”

About MV AGUSTA Motor S.p.A.

MV Agusta is the most exclusive brand of the entire motorcycle industry. A myth sanctioned by the 75 world titles gained (37 manufacturers and 38 racers) and celebrated through products capable of conquering the appreciation of enthusiasts and experts alike. Distinctive and seductive styling are trademarks of the MV Agusta models, a peculiarity that makes the products unique in the motorcycling world.