Digital Edition Subscribers: Read Roadracing World Magazine Now >
Roadracing World.com - An Online Service of Roadracing World Magazine
SHARE:
Apr 24, 2014

MP & Silva Obtain World Superbike Media Rights For South America And The Caribbean

Dorna WSBK and MP & Silva in Latin America and the Caribbean

Five-year media rights agreement for the FIM Superbike and Supersport World Championships, FIM Superstock 1000 Cup and European Superstock 600 Championship

Barcelona (Spain), Thursday 24 April 2014 - Dorna WSBK Organization, the commercial rights holders of the eni FIM Superbike World Championship, and MP & Silva, a leading international media rights company, have announced a five-year media rights acquisition deal for WSBK in all territories of Latin America and the Caribbean, excluding Brazil.

Via the agreement with Dorna WSBK, MP & Silva add a new sporting category to its extensive portfolio of sports media rights.

The eni FIM Superbike World Championship is one of the top motorcycle racing series in the world, the most important competition for production-based machines. The Superbike two-race format on all 14 race weekends means double excitement, and makes the challenge for both titles - Riders and Manufacturers - a very entertaining show for all fans watching at home.

The media rights package covers all classes of the championship (Superbike, Supersport and Superstock) from 2014 to 2018 editions and will be available on all platforms and devices.

Carlo Pozzali, Founding Partner, MP & Silva said: “We are very excited to add World Superbike in our media rights offer. MP & Silva has achieved market leadership by distributing international TV rights of soccer and tennis, but we have now outgrown this share of the market. We’ve been investing in different sports in the last couple of years and we have expanded our portfolio to include Formula 1, the Asian Games, FIBA Basketball World Cup, baseball, volleyball, handball, badminton and many others.”

Manel Arroyo, Managing Director, Dorna Sports said: “We are delighted to start working with MP & Silva in Latin America. We are certain that with their experience, their outstanding media network and their distribution power in the region, awareness and popularity of World Superbike will be boosted. We’re confident that the thrilling races in the schedule will attract Latin America’s motorsports fans to this exciting series.”

About MP & Silva

MP & Silva is a leading international media company that owns, manages and distributes television and media rights to some of the most prestigious sports events around the world. With an annual turnover in excess of USD 500 million, the MP & Silva group has established an exemplary track record in distributing on a worldwide basis TV and media rights for sports federations, leagues, clubs and rights holders and represents some of the most important and world-class sports events. Headquartered in London and Singapore, MP & Silva operates worldwide through regional offices in Beijing, Budapest, Dubai, Dublin, Jakarta, Hanoi, Luxembourg, Madrid, Miami, Monaco, Munich, New York, Paris, Taiwan, Tokyo and Warsaw.