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Sep 2, 2011

MotoGP's Parent Company Bridgepoint Acquires World Superbike Championship Rights Holder Infront Sports & Media

Bridgepoint reaches agreement to acquire Infront Sports & Media AG

Paris, France / Zug, Switzerland, 2 September 2011 European private equity firm Bridgepoint has reached an agreement to acquire Infront Sports & Media AG, one of the world's most respected and leading international sports marketing companies based in Zug, Switzerland, taking 100 per cent of Infront's shares from Jacobs Holding AG, the Junkermann Group and Dr Martin Steinmeyer for an undisclosed sum. The acquisition is subject to the approval of the antitrust authorities.

After an intense period of growth and another year of high performance, Infront today occupies a strong position in the global sports marketing industry representing more than 120 top sports rights holders and delivering 2,300 event days each year. In 2010, Infront generated revenues of over EUR 600 million and has more than 20 offices across Europe and Asia and a diversified rights portfolio in winter sports, football and summer sports. It is also a key player in media production handling some of the most complex sports events, including the FIFA World Cup™.

In football, it is partner to international and national federations (e.g. the German Football Federation DFB), leagues (e.g. the Italian Lega Calcio) as well as clubs (e.g. A.C. Milan, FC Schalke O4, SV Werder Bremen). In winter sports, Infront is the undisputed market leader representing six out of the seven Olympic winter sports federations, including FIS for skiing and the IIHF for ice hockey; in motor sports, it is the promoter of the FIM Superbike World Championship. Infront is also one of the leading sports marketing organisations in China where it represents the Chinese Basketball Association on league and national team level.

Dr Andreas Jacobs, Chairman of the Infront Board of Directors, said: "We are pleased that after an extensive strategic review we have found a new investor which will actively contribute to Infront's ambitious growth plans which we believe will be of great benefit to our esteemed clients as well. We wish Bridgepoint and Infront well on behalf of the current shareholders."

Miss Nicole Junkermann, Vice Chairman of the Infront Board of Directors, said: "We feel a phase of the successful story of Infront initiated by Robert Louis-Dreyfus has ended today. Infront remains a great testament of the enterpreneurial spirits embodied in the organization. We are confident the new shareholder will allow Infront to reach even greater goals in global sport marketing."